20.01.2022 – 22:45
Dayton, Ohio (ots/PRNewswire)
CSafe Global is strategically expanding its leadership team, bringing onboard Bridget Johnson as SVP of Marketing
CSafe Global, the innovator in temperature-controlled container solutions for the shipment of vital medicines, today announced that Bridget Johnson has joined the company’s executive team as Senior Vice President of Marketing.
Ms. Johnson brings more than 25 years of upstream and downstream marketing experience to CSafe and has led multiple global marketing teams for industry-leading biopharma and life sciences companies. In this newly created position, she will lead CSafe’s integrated global marketing strategy, including the development of global brand and portfolio positioning, thought leadership, omnichannel demand generation and an enhanced digital customer experience.
The creation of this feature was driven by CSafe’s aggressive long-term strategy. The company has achieved strong year-on-year growth, increasing its share of the fast-growing pharmaceutical cold chain market. In December, CSafe completed the acquisition of Softbox Solutions, a leader in passive shipping solutions. The combined company will have the most comprehensive range of thermal shipping solutions on the market.
“Our rapid growth coupled with the recent acquisition of Softbox made it necessary to hire a highly experienced marketing executive to help us reach the next level of market leadership,” said Patrick Schafer, CEO of CSafe, of the decision to to fill the new position.
“Bridget has significant experience in the pharmaceutical and life sciences industries, having built and led several world-class marketing organizations,” continued Schafer. “Her strategy, branding and demand generation expertise is perfectly suited to lead CSafe into the future.”
Before joining CSafe Global, Ms. Johnson held global marketing leadership positions at Thermo Fisher Scientific, Covance Laboratories and Baxter International. In her most recent role as Vice President of Global Marketing at Metabolon, she was responsible for portfolio and product marketing, demand generation and reputation management worldwide. Ms. Johnson received her MBA from Northwestern University’s Kellogg School of Management and her BA in Journalism from Marquette University.
“CSafe and the cold chain industry have tremendous growth potential,” said Johnson. “I’m excited to join the company and make a difference.”
Global Marketing Communications
[email protected] Global manufactures and distributes a comprehensive range of cold chain packaging solutions to serve the needs of pharmaceutical and life sciences companies worldwide. As an innovator in its industry, CSafe offers AI-powered rental forecasting to ensure active container availability and real-time shipment visibility for customers to monitor shipments and intervene if necessary to obtain a payload. CSafe offers industry-leading maintenance and reuse programs for both active and passive containers, so customers are assured of superior product performance with every shipment while also meeting customers’ sustainability goals. A presence in 150 countries and 24/7 support and a 100% container availability guarantee makes CSafe the partner of choice for the most demanding customers in the cold chain. csafeglobal.com
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Original content from: CSafe Global, transmitted by news aktuell