Do you know what paid Instagram associations are? In this article we will talk about this form of profit for its dissemination on the social network.
First, in this advertising format through alliances, the company registers a user, usually an influencer, who receives a payment for promoting its brand.
Advertising is done organically and the influencer wins to do marketing for a certain brand in their publications.
How Paid Partnerships Work
In paid associations, disclosure is organic, that is, it is important for the company that the influencer has sufficient visibility on Instagram.
The content with the tag “Company paid with” they are shown only to your followers and visitors.
Another very important detail is the niche the company wants to reach and this must be taken into account when hiring the influencer who will promote the brand.
Instagram also suggests on its website the combination of content and commerce that allows content creators to mark their products in their posts.
We are talking about the Instagram store, where the company can sell its products through the social network.
This is a way for followers to get to know the company without having to leave Instagram.
Please note that Instagram checkout is currently only available to US businesses.
In Brazil, the client goes to the company’s e-commerce, but even so, it is a very interesting tool for those who want to professionalize their sales on the platform.
Investing in these types of stocks is something to think about.
We are talking about a social network with different audiences and trends. Investing in the right strategy is the way to get the best return.
Improving your visibility, increasing the reach of the brand and the number of followers are some of the objectives to invest in a paid association.
The benefits are innumerable, both for the company that owns the brand and for the influencer.
The possibility of carrying out this diffusion of branded content through Stories, Feed, Reels and Lives confirms it.
As its name implies, the paid company is a company and, in this sense, both parties involved seek to benefit from it.
It is important to him company Have a recognized digital representative that matches your image.
In addition, you must know the profile of the influencer’s followers and their interaction with him.
Also, the man of influence you must also assess whether the work is worth it, whether the brand is trustworthy.
The important thing is that this alliance is strategic, that is, both the influencer and the company must focus on the results of the work.
In this sense, it is necessary to produce impressive content aimed at the audience that follows the influencer.
The result will always be focused on increasing the followers of the brand, customers and, consequently, sales. That way everyone is satisfied!
The most interesting thing is that the company has access to the data of the partner’s publication, being able to analyze the metrics and thus maintain or change the strategy.
Still, if the feature is enabled, the business can take advantage of this post to reach more people.
How to activate the paid association tag
First, you must have a business account to be able to enable this feature. You need to configure the tool brand content to use the paid company tag.
sfollow the steps below:
1. Go to settings> company
2. Brand content
4. Click to activate the function.
5. Click Configure Tool for Branded Content.
Ready! You are eligible to make paid partnerships!
How to allow your partners to form paid partnerships
Your business partners must also be enabled to share a post that tags your business.
So please follow steps 1, 2 and 3 shown above: Settings> Company> Brand content
Then leave the “Approve content creators manually” option enabled and then click Approve content creators.
Here you can meet the content creator and approve it..
Also new on reels
The latest update to Instagram was the ability to produce content for reels with the identification of paid society.
In this way, in a format very similar to that of the feed, the notice “Sponsored” will appear at the bottom of the screen.
In addition, it is possible to drive the post through the app, providing a greater post reach and greater audience engagement.
This feature will allow the influencer to free up their sponsors to convert their organic posts that have the paid association indication into paid ads.
In this way, the publication is directed to a more personalized audience, thus being able to have a greater reach.
This will all be done in the ad manager and the business will be able to link the ads directly through the creator’s profile.
The content creator won’t even have the hassle of campaigning.
As a result, small and medium-sized digital influencers will benefit the most, as these characteristics will make their lives much easier.
This is due to the fact that most do not have support to deal with the ad management tool.
Similarly, there will be benefits for large companies, as they have a production marketing team and people dedicated to doing paid advertising.
Thus, large companies will be able to put their marketing teams to produce everything and only request authorization from the creator.
Certainly, this will greatly facilitate your relationship with the influencer.
Did you already know about paid Instagram associations?
Have you thought about using this marketing strategy in your company?
Instagram has other news too, check out our Instagram news article and stay tuned.