Jeff Bezos is the richest man in the world. You are at the peak of your fortune with $ 178 billion, according to estimates of Forbes.
As a teenager, he worked at a McDonald’s branch in Miami during a summer of the 1980s. She had to settle for less than $ 3 an hour.
Later, he studied Computer Science at the Princeton university and, although he had multiple job offers, he decided to found Amazon in the garage of his house in 1994.
He started selling books online, but, seeing the great potential and growth of the internet, he began to offer all kinds of products until he created a monster of commerce. During its first months, it had a buzzer that rang when someone ordered a product. Later … It didn’t stop ringing.
We share you 10 lessons of success and business of the millionaire.
1) Get obsessed with customers, not with competitors
There will always be better and worse competitors than you. But as long as you keep your focus on customer needs, your business will improve.
“Many companies describe themselves as customer-centric, but few do. Most big tech companies are focused on competition. They see what others are doing and then work to follow quickly, ”he wrote in 2015.
2) Go back and try again
Ideas don’t turn into big business the first time. Each entrepreneur must subject their projects to self-criticism and then try to improve. That was learned by Bezos from his grandfather, a self-sufficient man who did not stop learning and hone your skills.
“Every time you go back and try again, you are using your wits, your self-reliance. You’re trying to invent your way out of the box, ”he said in conference.
3) Failure and invention go hand in hand
“Failure and invention are inseparable twins. To invent, you have to experiment. If you know in advance that it will work, perhaps it is not an invention ”, were the words he wrote in his first annual letter in 1997.
Amazon had three projects for its sales platform: Amazon Auctions, ZShops, and Amazon Market Place.
4) Don’t make difficult decisions after 5 pm
“At 5:00 pm, I’m like, ‘I can’t think about this today,’ let’s try that again tomorrow at 10:00 am. As an executive seniorthey pay you to take one small number of high-quality decisions. Your job is not to make thousands of decisions every day. Is it really worth it if the quality of those decisions could be lower because you are tired or grumpy? Warren Buffett says it’s good if you make three good decisions a year, “he told Axios.
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5) Give your employees aspirations
You will not achieve success alone; You depend on a work team. Not only must you look for talented and versatile people, you must learn to retain them in your company with motivations and aspirations.
6) Jeff Bezos is in favor of taking risks
He CEO of Amazon Reflect that it is the untaken paths that most persecute us. “In most cases, what we regret the most is not having done things.”
If you have a good idea for your business, take calculated risks: put them to the test and evaluate what you can improve and then do it. Accepting the possibility of failure is key to having the courage to launch your business.
7) Honest and clear objectives
A leader must be able to set clear objectives for his business, but, above all, honest. Otherwise, your probability of success.
“Unrealistic beliefs about scope, often hidden and uncontested, kill high standards. To achieve high standards yourself or as part of a team, you must proactively form and communicate realistic beliefs about how difficult something will be, ”he wrote in his 2018 annual letter.
8) Diversify your investments
Retail at Amazon gives Bezos most of his income, but he also has investments in the newspaper The Washington Post, en Whole Foods, Zappos, Twitch y Blue Origin, an aerospace company that develops rockets for commercial use.
9) Do not stop reading …
It is no coincidence thatand Jeff Bezos had started Amazon selling books. She loves the readings and recognizes that there are titles that have influenced her way of thinking about success and business.
Her favorite novel is The Remains of the Day Kazuo Ishiguro because he explores the meaning of duty, the search for greatness and the sacrifices that both entail.
10) Rest is important to think better
Jeff Bezos said at an event that he sleeps early and gets up early. This way you have better energy and mood during the day. Your sleep routine generally includes sleeping eight hours a day. Although he did not specify hours, he ensures that he wakes up without the need for an alarm.
Lee: This is the daily routine of the richest man in the world