De Niro has been able to captivate with his acting skills for more than 50 years, and for this reason the actor was staged in a campaign that seeks to promote tourism in Switzerland, and he did it hand in hand with the tennis player Federer.
What could happen when you bring together two great characters in the world? Simple, good things happen, just like this commercial starring the actor Robert DeNiro and professional tennis player Rogert Federerconvened by Switzerland to promote tourism in the European country.
The commercial that these two have filmed begins with a call from De Niro a Federer to explain to him that Switzerland is very perfect to film anything in it, especially a movie that I had previously told him about Roger.
The tennis player, who in real life is Switzerland’s ambassador for Tourism, fails to convince Robert to film the film, while a reluctant De Niro looks out the window of his home in his shorts to confess that there is no drama in the European nation, which he claims he needs to be able to do any acting, and that in Switzerland there is none.
This is a very different type of advertising commercial than the ones you normally see. The concept of the video shows originality. Attract tourists to Switzerland because Robert DeNiro doesn’t want to shoot a movie there, because it’s “too perfect”, is something never seen.
The advertising message, which came out in May 2021, to date has almost 60 million views on the My Switzerland page on YouTube, and was posted on Twitter itself. Federer with the review: “I must admit – Robert DeNiro you are right: Switzerland is too perfect, too good”.