79 launches Retail Scanner 79 to optimize marketing actions in real time – The Media Leader

Agence 79 (Havas group) is launching Retail Scanner 79 to help e-merchants and retailers optimize their marketing actions in real time.

This dynamic marketing intelligence tool makes it possible to identify communication opportunities by cross-referencing open market data and brand business data in real time.

E-commerce players who use Retail Scanner 79 can thus: analyze their SEA performance in relation to their price positioning; know in real time the evolution of demand by product or service; invest and refine their bidding strategies based on the market.

The goal is for e-merchants and retailers to generate up to 17% of additional turnover in digital marketing.