A caaseo that unites art and nature through Bic pens:: El Litoral – News – Santa Fe – Argentina

Daniel Rasello has lived in Brazil for more than 30 years and since the beginning of the pandemic he began to paint and sell giant paintings made with the famous pens.

Daniel Rasello is dedicated to drawing and painting, something he did almost all his life, although now with the particularity of expressing it with the historical and famous Bic pens. Credit: Kindness

Based in Brazil A caaseo that unites art and nature through pens Bic Daniel Rasello has lived in Brazil for more than 30 years and since the beginning of the pandemic he began to paint and sell giant paintings made with the famous pens. Daniel Rasello has lived in Brazil for more than 30 years and since the beginning of the pandemic he began to paint and sell giant paintings made with the famous pens.

Juan Manuel Speerli

Daniel Rasello was born in Buenos Aires but when he was very young he lived in Villa Cañás, where he spent his childhood and adolescence until he returned to study advertising. Since 1990 he settled in São Paulo, Brazil, and after working as an advertising creative for 36 years, he left the activity to dedicate himself to drawing and painting, something he did almost all his life, although now with the particularity of expressing it with historical and famous Bic pens. At 61 years old, he spends his days doing commissioned jobs that are transformed into paintings up to 120 cm wide by 180 cm high.

– How long have you been painting with Bic?

– In the middle of last year during the pandemic while I was in isolation taking care of the Covid, I did many things inside my house and one of them was to rummage through a box full of photos. I saw one of my mother’s, I looked for good papers of a lot of weight, I drew it in pencil and finished it with a black Bic “caneta” (In Brazil caneta means pen). I loved how it turned out, then I made a tree without leaves and there I went crazy with the result. From that day until today I draw with black Bic on French Canson Montval 300 g paper. The use of the pen on paper technique is recent, regardless of having used the pen all my life, both to write and to make a drawing that came to mind; it is a tool like a brush, spray or spatula.

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Publicist, painter, graphic designer; Daniel, a fan of Independiente here and Corinthians in Brazil, has on his resume to have worked for a TV commercial with former Brazilian soccer player Ronaldo. “He is really a phenomenon and very nice. During filming, he made demonstrations with the ball that he could not believe despite not being in the physical shape as when he played. His charisma helped a lot for the sales of what we promote ”, says Daniel about the ad they shared for the Neo Química pharmaceutical laboratories, in which he served as art director and the former player of Barcelona, ​​Real Madrid and the Brazilian team as an actor. principal.

Daniel Rasello is dedicated to drawing and painting, something he did almost all his life, although now with the particularity of expressing it with the famous and historic Bic pens. Photo: Courtesy

– What inspired you to start drawing and painting with a pen?

– We spend our lives trying to achieve what many times we never achieve: the truth, our truth. During all the attempts we believe that the courage lies in discovering where others can be beaten while thinking about what they will say. For example, at 59 I decided to get my first tattoo, after many attempts that made me regress. But it was my decision to permanently tattoo something that I am passionate about: nature.

Nature was precisely the bridge to express herself both in her works and in her tattoo: a landscape on her right forearm with mountains and a beach, with two lines that frame her and represent her two children.

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“Nature is extremely compromised by our hands, we are destructive and we are not seeing it. As it is something that worries me and makes me helpless, I discovered that I could express it through the drawing of trees -mainly those that are at risk of extinction- with the idea of ​​perpetuating them, of admiring their beauty, and if possible, helping to become aware of the importance of loving and caring for them. Animals are also part of that concern and therefore are reflected in my works.

A lover of art in general, Daniel points out that in the plastic arts he likes the possibility of expressing intrigue and leaving a reflection, but that he has good communication with aesthetics. In this sense, he seeks to leave an imprint on each job he undertakes: “As soon as I started, I made a lot of drawings and put together a collection that allowed me to show myself in the market. They were very well accepted and I sold a lot. After that experience, most of all my work was the result of particular and special requests ”.

Villa Cañás and the origin of his passion

“I remember when I was very young in town, for a few days when it was very cold and I had a very cold, my mother bought me the Billiken and Anteojito magazines that came with images of heroes with their horses. I drew them, painted them and that’s where I started ”, recalls Daniel from his childhood in Cañaseña, while expressing his taste for mixing paints:“ It gives me great pleasure to do it because you create colors and return to the child that we all have inside ”.

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Daniel Rasello is dedicated to drawing and painting, something he did almost all his life, although now with the particularity of expressing it with the famous and historic Bic pens. Photo: Courtesy

– How many pens do you use to paint a work?

– The Bic last a long time and most of my works only have one. Of course there are bigger jobs that took me more than one. For example, for a 120cm by 180cm painting I used 12 pens.

– Does BIC know of your existence?

Yes. Even in my Instagram posts I always mention and tag Bic and Canson. I was in contact with them and I hope I can advance in a professional relationship such as sponsoring an exhibition.

Much of his work can be seen on his Instagram account: @danielraselloart where there are also posts with the process of the works. “I really want to visit Argentina again after having been a few days in 2020 before the pandemic and for the 2018 Fiestas when I was last in Villa Cañás with my family,” he wishes. Perhaps that is the time to get on the plane works of special orders for our country.