“A gentleman from Florida makes an announcement”

Former United States President Donald Trump announced on Tuesday night his intention to return to rule the country. The tycoon, fond of generating headlines and occupying front pages, especially among related media, found this morning in one of his old media allies, The New York Post, a simple mocking line at the bottom of its home page: “A gentleman from Florida makes an announcement.

This Wednesday’s front page of the tabloid owned by News Corp, Rupert Murdoch’s media empire, devotes most of its space to a massacre in Idaho and leaves a brief headline at the bottom of one of the main news stories in national politics. of the day, but without too much specificity. “FLORIDA MAN MAKES ANNOUNCEMENT (A man from Florida makes an announcement”, and a call to the rest of the information on page 26. This man from the southern state of the country is the former president of the United States, whom that medium once treated better.

The news has impacted the coverage of most of the rest of the national media in the United States. The New York Times, to a lesser extent, The Wall Street Journal or The Washington Post have focused the first page of their edition this Tuesday on Trump’s announcement or at least on the repercussions it may have within the Republican Party, which last week last time he was defeated by the Democrats in the midterm or midterm elections. “Trump announces his candidacy while he ignores his party’s setback”; “Trump enters the 2024 campaign after tough legislative sessions for the opposition”; or “The Republican Party thinks twice about Trump”, read some of the covers on the country’s kiosks this morning.

The mockery of The New York Post (TNP), which is among the ten most read newspapers in the United States, follows a series of front pages critical of the former president published in recent days. “Deniers denied”, it said just two days ago – after the proclamation of the final results of the elections – its front page, with a photo of the distraught billionaire and the subtitle: “Voters punish the candidates that Trump supported”.

Just a week ago, he posted another with the headline “Trumpty Dumpty,” a pun on the English song Humpty Dumpty, a clumsy and erratic egg-shaped character. “Don, who couldn’t build a wall, had a great fall (Don, who couldn’t build a wall, suffered a fall”, in reference to the electoral failure. A day before, after the elections, in which the Republican Governor of Florida, Ron de Santis, The New York Post headlined, with another play on words: “DeFUTURE (ElFuturo).”

The criticism and ridicule of the Murdock-owned outlet, edited by Col Allan, is striking because of the history that unites that outlet with the tycoon and former president, who in the past has openly said that it was his favorite tabloid. After the 2020 elections, which gave victory to Joe Biden, a defeated Trump persisted in accusations of fraud and denied the legitimacy of the result. The newspaper then asked the president to abandon what he described as a “dark parade” and acknowledge defeat.

“You had every right to investigate the elections, but let’s be clear: those efforts have found nothing,” he warned, and continued: “We understand, Mr. President, that you are angry about your defeat […] But to continue on this path is ruinous. We offer him, from a newspaper that has supported and defended him, that if he wants to cement his influence, even thinking of running again in the future, he must channel his anger into something productive.”

Gone were those times when Trump and he Post they were part of the same thing. Several decades ago, a then-successful businessman, still with dormant political ambition, used the newspaper to bring to light specific information about his love affairs. Four years ago, the journalist Jill Brooke told the Hollywood Reporter how when he was part of the newsroom of the Trump newspaper he managed to get Marla Maples, one of his lovers in the 90s, to give them some statements that led to the cover with a smiley face from the builder: “Best sex I’ve ever had.”

Much later the victorious covers would arrive. “President Trump. They said it was impossible”, said the one on November 9, 2018, after the victory in the presidential elections against Hillary Clinton. A few years earlier, in 2015, the outlet hailed Trump’s intentions to present himself with his company’s logo in gold letters over the White House and his statements: “I will appropriate the White House.” He was the same person who this Wednesday had become a simple man in Florida announcing things.