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According to the Study on the Future of Work 2022, 72% of companies do not have a clear strategy for hybrid work

Dallas and Melbourne, Australia, March 3, 2022 (Reuters) /PRNewswire/ Following the rapid response to Covid-19, leaders are calling for a realignment of strategy and technology to support hybrid work

AT&T* and Dubber Corporation Limited (ASX: DUB) (Dubber) today announced the results of primary market research examining executive and employee attitudes towards Covid-enabled hybrid working.

The state of the industry: The study Future of Work was created to provide business leaders with insights into current and future work models, challenges posed by new work models and technology accelerators that will support the transformation of how companies work through 2024.

The study shows that hybrid work – a mix of on-site and remote work – will become the standard work model across all industries by 2024. Notable results include:

  • By 2024, hybrid work will be the norm, half of the work will be done “offsite”: 81% believe hybrid working will be the dominant work model by 2024, with 56% of work done offsite
  • The vast majority of companies lack a detailed hybrid working strategy: 72% do not have a detailed strategy and 76% do not have the right key performance indicators (KPI) to support hybrid working models
  • Tensions between what employees want and what companies want: 86% believe their employees prefer a hybrid work model, but 64% believe their company prefers an on-site work model
  • 100% of respondents believe that a hybrid working model will help attract young talent

The year 2021 was identified as a year that will redefine the way companies do business, with only 24% of employees surveyed working onsite. Before Covid-19, these non-traditional work models were seen more as employee perks.

A lack of innovation in the workplace, insufficient oversight and cultural shifts were identified as three barriers to successful hybrid work, but participants felt they were not insurmountable. By investing in strategy, building a remote culture, and applying technology – particularly AI – to critical business areas, organizations can transition to a successful hybrid-first work environment.

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Top challenges to effective hybrid working identified by CXOs include: maintaining control over employees, losing institutional/tribal knowledge, and maintaining organizational culture – all things traditionally strongly associated with face-to-face work will. The mass adoption of new work models has proven partially effective: 79% of companies believe employees have been productive, albeit not without the challenges that have ensued, as only 45% of companies have benefited from the innovation of the workforce throughout the period employees convinced.

Artificial Intelligence and Machine Learning (AI/ML) were identified in the survey as the top transformative technologies, recognizing their value particularly in the areas of employee training, intelligent enterprise search and learning, and conversational assistance.

The research shows that while employee productivity is mature and has high acceptance of analytics, other areas such as lost revenue and employee retention require further investment. The need for deeper analytics and insights – powered by AI – about both the customer and the employee can be met by evaluating and transforming data from long-distance calls and interactions to develop new operating models for specific business functions.

Alicia Dietsch, Senior Vice President, AT&T Business Marketing:

“Thanks to the Covid-19 regulations, the way business is done has changed irreversibly. It is clear that a successful talent program today requires a hybrid labor policy, but this policy must be supported by a strategic realignment of corporate culture to ensure corporate growth and competition. Businesses need to ask themselves whether they have the expertise to make this happen, or whether now is the time to not only be a partner in long-distance infrastructure adoption, but also a partner in a technology-driven long-distance business strategy.”

Steve McGovern, CEO, Dubber:

“We have taken the first steps towards ‘working from anywhere’. It was necessary to remove employees from the workplace, but it was not necessary to create distance.

Our technology is delivered directly from AT&T’s networks as part of an AT&T service that enables businesses to capture and turn every conversation into data and seamlessly share insights the way they want to. Knowing and understanding how employee performance and overall well-being ranks can have a significant impact on how organizations manage this hybrid work environment. This can be achieved through immediate customer insights, e.g. B. by analyzing the mood in real time. AI makes it possible to unearth this vast wealth of information.

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Companies have made an urgent effort to distance their employees. Now they must do the same when it comes to deploying the tools needed to go the distance. Closing the gap between a company and its customers and employees should be a priority for every leader, and it is available directly through AT&T service.”

Gaurav Pant, Mitbegründer/Chief Insights Officer, Incisiv:

“Covid-19 has been the most important event in shaping the future of work. Attitudes towards working models have changed dramatically in the last 24 months and the ‘hybrid’ working model will soon become the norm. Organizations need to upgrade their workforce technologies and make a cultural shift to prepare for this new normal.”

Research highlights and background: Hybrid work = The new way of working

The Future of Work study found that while many organizations have responded to changes in work patterns, most have resulted in “stopgap solutions” to enable hybrid work, and most lack a detailed strategy to make it happen The consequent extended period of working remotely is now driving a cultural and technological shift in the business world, for which AI and ML will be critical in delivering advanced capabilities to foster innovation and collaboration .

Other highlights of the report include:

  • Hybrid work to promote diversity: 91% believe a hybrid working model will improve workforce diversity.
  • Cultural change required: 58% believe their organizational culture is not suited to support a hybrid working model.
  • Hybrid working impacts innovation and collaboration: 79% believe hybrid working drives productivity, but 45% think it doesn’t support innovation and 54% see it as a drag on collaboration.
  • Help with conversations: 71% believe AI and ML in conversational support will have an important impact on business.
  • AI and ML in conversation research transform work: Technology is having a major impact on employee productivity, customer intelligence, talent attraction, revenue decline, call center intelligence and talent retention.
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Incisiv’s Future of Work study was conducted on behalf of AT&T and Dubber Corporation Limited (ASX: DUB) (Dubber), between October 2021 and November 2021. The survey included 303 US-based respondents, 87% of whom are above director level, from five key industries with more than 1 million employees, and 34% with companies with sales over $1 billion.

For a link to the full report, please click here.

For a detailed summary of the results, please click here.

*Information on AT&T Communications

We help families, friends and neighbors in meaningful ways every day. From the first phone call over 140 years ago to mobile video streaming, we @ATT innovate to make life better. AT&T Communications is part of AT&T Inc. (NYSE:T). For more information, please visit us at: att.com.

About Dubber:

Dubber unlocks the potential of voice data from every call or conversation straight from the web. Dubber is the world’s most scalable call recording software and voice intelligence cloud, deployed as the core network infrastructure by several of the world’s leading telcos in North America, Europe and Asia Pacific. Dubber enables service providers to offer call recordings from virtually any source and turn them into AI-enriched insights for compliance, revenue, customer and employee information. Dubber is a game-changing innovator in the multi-billion dollar call recording industry. The software-as-a-service offering eliminates the need for on-premises hardware, applications, or costly and limited storage capacity.

For more information please contact:

Für AT&T: Andrea Huguely +1 (972) 207-8630

[email protected]

For Dubbers: Investor Simon Hinsley Media

[email protected] Terry Alberstein
+61 (0) 401 809 653 [email protected]

+61 (0) 458 484 921

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