Amazon followed in the footsteps of Apple and increased the price of its Music Unlimited streaming service. The individual subscription went from $9.99 to $10.99 per month in the US and from £9.99 to £10.99 in the UK, and the student-only offer from 4.99 to 5.99 $/£ per month. Apple had previously increased their monthly payment for individual (€10.99) and family (€16.99) Apple Music offers in October, citing the rise in licensing and royalty costs.
Deezer had preceded the movement by increasing its prices by €1 to €3 at the start of last year, while Qobuz maintained the reduction made in 2021, and even reinforced that of family offers. Amazon, however, went in the opposite direction in November and raised the price of its family plan from €14.99 to €15.99 per month and €149 to €159 per year. So far, it has not announced an increase in individual offers in Europe.
Spotify is still resisting, but it won’t last. In presenting the financial results of his company in October, Daniel Ek said he would “probably” increase his prices, which have not changed for more than ten years in some countries. The launch of the “Platinum” formula integrating the lossless playback could be the perfect opportunity.