Edeka, Rewe, Lidl, Aldi, Kaufland: There are many ways for consumers to buy food today. The discount stores attract daily with offers, action weeks, discount vouchers and much more. For many customers, the price must be right next to the quality. That is why inFranken.de has the supermarket chains Lidl, Aldi, Rewe, Edeka and Kaufland subjected to a price comparison and found out which is the cheapest shop. Nevertheless, the price is not the decisive criterion for many people. Therefore the question remains: At which supermarket do Germans go shopping?
Edeka, Rewe & Co .: This is where Germans like to shop
In a new survey in collaboration with Chip and Civey, more than 5,000 people were surveyed about which supermarket they like the most. The results are quite surprising: with 26.3 percent is Edeka the clear winner of the survey. In second place follows a bit further behind Rewe with 19.5 percent.
The result confirms a trend that the Society for Consumer Research identified in a study at the end of 2018. According to them, Germans are willing to spend more money for higher quality and are therefore increasingly targeting the more expensive supermarkets for their purchases.
Aldi, Lidl and Kaufland far off: cheap prices but fewer customers
Places three to five go to the discounters Aldi, Lidl and Kaufland, It secured itself Aldi with 12.7 percent just in third place. Fifth place Lidl with 10.2 percent, before Kaufland with 7.8 percent.
Edeka as the clear winner of the overall ranking also triumphs in the individual age groups. Especially for the group of over 65s, the supermarket chain is dominant with 31 percent of its customers. Only in the group of 30- to 39-year-olds Edeka with 19.7 percent only just ahead Rewe (19.3 percent).
The results also show that the trend towards sustainability has arrived in society. The decisive factor is obviously no longer where the cheapest offer exists: Apparently, customers expect to get higher quality products from Edeka and Rewe. Organic products and plastic-free packaging are just as important. Have here Edeka and Rewe partial advantages over the competition.
The discounters Aldi and Lidl have also recognized the trend and are trying to catch up on the subject of sustainability in order to win back customers.