Amadeus, a leading provider of technology for the travel industry, reaffirmed its commitment to promote tourism destinations in its participation in the XXIV Inter-American Travel Congress of the Organization of American States. The participation was in a panel in which Pablo Chalen, Commercial Director, Travel Retail Latin America and Andrés Molinari, Regional Commercial Manager. During their intervention, they emphasized the tourist development based on data from the travel industry and on-line consumption. Amadeus provides the support and solutions for the creation of strategies that increase the number of visits to selected destinations. According to Amadeus data, currently 87% of users / travelers decide their trips online, visiting an average of 38 different sites to decide their final destination and with an average number of 12 options for each trip. This reality makes it necessary to use critical information about competitors, markets, infrastructure and products that help define the international promotion strategy of a given country as the ideal destination. Amadeus as a leading provider of technology for tourism, is the main ally of tourism offices in various markets, in the presentation Pablo Chalen stressed a 3-step process to attract more tourists through a statistical diagnosis, a strategy of digital marketing and through a result-oriented administration. With its business intelligence, Amadeus not only provides the technological tools to incentivize the destination, but it also provides the interested parties with the data and information necessary to develop strategies that impel it. “At Amadeus, we are committed to boosting all industry participants, therefore, destinations as well. Our participation in this type of event allows us to get closer to different sectors of the industry and show them the best way to boost the sector, “said Chalen. During the panel, the success case of the Ministry of Tourism of Ecuador was also presented, in which the business intelligence and promotion tools of Amadeus helped to generate the increase of 3,000 new tourists in a period of 30 days, thanks to the data and strategy designed in conjunction with the destination. The agreement considers a comprehensive work plan consisting of four phases: Diagnosis of the current situation of Ecuador (its competitors and target markets, in topics such as purchase intention, passengers, length of stay and average spending); Strategy (Analysis of aspects such as infrastructure – air supply, internal connectivity, accommodation and hospitality – and products – destinations, experiences, alliances, distribution, promotion in its various phases and measurement. “Thanks to our approach as a technology partner, and to the solutions we provide our clients, they can reach more efficient levels of operation, which in turn has an impact on the profitability of their businesses,” concluded Chalen. Amadeus is always present at the most important events in the industry and will continue to participate to provide state-of-the-art technological solutions, innovate and build the future of travel together with suppliers and customers.