After rumors earlier this week that such a service is imminent, Amazon has officially announced that it offers a new, ad-supported music streaming service that should not be confused with the other two music services for Alexa devices.
The service was debuted on Thursday under a series of other company updates (including an apparent ceasefire with Google). The streaming service is considered a free alternative for people who have an Alexa-enabled device but do not have Prime membership (and therefore access to Prime Music) or a subscription to Amazon Music Unlimited other Spotify competitor.
According to Amazon, owners of echo devices can ask Alexa to retrieve an artist channel, genre, or playlist, and the voice assistant will call the ad-supported service. According to TechCrunch, Amazon shares its library's free service with Prime Music, which contains approximately 2 million songs. Amazon Music Unlimited, on the other hand, has a catalog of more than 50 million titles.
The service is beneficial to both echo owners and the business if you do not have access to paid music services from Amazon. As TechCrunch noted, an advertising-supported streaming service connected to their Alexa-enabled devices opens up new revenue opportunities – and if a business needs more money, it's Amazon.
Billboard broke the news last week that Amazon's free Spotify competitor was coming up. To secure free music licenses, the company said the company "offered to pay for a few record labels per stream, regardless of how much advertising Amazon sells."
Incidentally, Amazon announced on Thursday that it has done well with Google and will re-launch YouTube on Fire TV, while Amazon Prime Video will return to Chromecast devices. Of course, there are some reservations. But we finally talk about Amazon. What do you expect?