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Amazon Prime Day 2020 broke the record: here’s what went like hot cakes

Filed theAmazon Prime Day 2020, you already think of the Black Friday and al Cyber Monday at the end of November. But what did the Italians buy during the two days of Amazon discounts? What were the most searched and purchased tech devices using the offers?


This year some devices are gone literally snapped up, such as electric scooters. A little for fashion, a little for the need to move around avoiding social contact and a lot more thanks to state scooter bonus, these small vehicles have experienced a boom in sales. The new Amazon Echo devices and small household cleaning appliances also did very well. Also good accessories and consumables (such as toner for printers) related to home computing (also in this case there is the hand of the pandemic).

Amazon Prime Day 2020: the best-selling Amazon products

Globally, among Amazon’s products with the digital assistant Alexa, theEcho Dot (the best-selling product in the Alexa range). Amazon’s small smart speaker is followed by the Bose QuietComfort 35 Series II wireless headphones and the Fitbit Versa 2 smartwatch.

Amazon Prime Day 2020: the best-selling products in Italy

During the Prime Day 2020 the Italians have bought the electric scooter en masse Ninebot By Segway Kickscooter. It is a product that has depopulated everywhere, so much so that many have been sold globally to travel the distance between Rome and Dubai with a recharge.

Among the consumables, the Alphaink printer toner shone, while among the best-selling accessories (now indispensable) there is the Farmamed digital thermometer. Among console games, however, FIFA 21 was sold en masse for PlayStation 4 (which includes the update to PS5).

The numbers of Prime Day 2020

In general and globally, Amazon Prime Day went very well, better than last year: $ 3.5 billion in purchases, with a growth of 60% compared to last year (even + 110% in Italy).

Customers, thanks to the flash offers and discounts, have saved approx 1.4 billion dollars. We remind you that also this year Amazon Prime Day is an event reserved for members of the Amazon Prime program and that those who are not yet registered can activate thetrial subscription for 30 days by clicking here.

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