Amazon.com Inc. is taking its competition with Alibaba directly to the backyard of the Chinese giant of electronic commerce. In the coming weeks, Amazon will organize an event in the city of Hangzhou, the hometown of Alibaba , to connect online merchants with 400 Chinese manufacturers eager to sell electronic products, auto parts, household items and more directly to American and European consumers. Amazon experts will provide information on buying trends so that merchants can stock up for the 2018 holiday season, according to an invitation to which Bloomberg had access. The event called “Coming Together for U” is sponsored by Amazon Global Selling. The meeting is part of Amazon’s effort to evolve from an e-commerce platform to a global logistics operation. The idea is to help Amazon merchants connect directly with manufacturers in China, a region that is largely beyond the reach of the company. Amazon would charge commissions to help merchants obtain products directly from the factories and send them to other countries so they can be delivered quickly once the orders arrive. Fast delivery helped Amazon dominate e-commerce in the United States and the company wants to do the same globally to compete against Alibaba Group Holding Ltd., EBay Inc. and Wish Corp. Amazon declined to give statements.

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