Anderlecht welcomes the father of Sebastiaan Bornauw for his commercial and operational department

Sebastiaan Bornauw’s father is named Kenneth.

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Le Sporting d’Anderlecht has announced the arrival of Kenneth Bornauw in its organization chart to take charge of “the operational and commercial department” of the Brussels Jupiler Pro League club.

After three years as COO (Chief Operating Officer) at Microsoft Belgium and Luxembourg, Kenneth Bornauw, also a former Unilever, chose to join the Mauve et Blanc house to become the operational and marketing director of Anderlecht, explains the press release. Anderlecht on Wednesday.

He will lead the commercial and operational department, as well as the club’s sales and marketing teams. “I am more convinced than ever of the club’s potential and the strategic direction we are taking for the future,” said Kenneth Bornauw, father of former Anderlecht player Sebastiaan.