HSV or FC St. Pauli? This is a hotly debated topic at Hamburg tire dealers Holst & Pieper. Not only among and with the customers, but above all in the team. Because they are not only united by the subject of tyres, but also by their love of football. Whether passive or active. Andreas Ender is not only a managing partner, but also a self-confessed “blue man”. The 65-year-old is also spokesman for the tire service group, which has been around for over 40 years and which first joined in 1999.
But let’s start at the beginning: The tire service group has been in existence for over 40 years. It originated in Pinneberg in northern Germany. This is where the headquarters of Reifen Engelhardt was located. At that time, the company was the fourth largest tire dealer in Germany with 80 branches nationwide. Rolf Engelhardt had constantly expanded in the 1950s, 1960s and 1970s and was then completely taken over by Firestone in the 1970s. After that things went downhill and the company was liquidated in 1980.