STORY – The firm wants to reduce its exposure to China, but will find it difficult to get rid of it quickly.
A relationship “symbiotic”. During a conference given in Beijing this weekend, Tim Cook did not go overboard to describe the strength of the link between the Californian manufacturer and the Middle Kingdom. “Apple and China have grown together”said the CEO of the apple brand, on the occasion of the China Development Forum.
An explosive word, in the context of glacial relations between Washington and Beijing. How not to note the striking contrast between the images this weekend of a smiling Tim Cook, in the middle of the local employees of the brand, with those of the officials of the Chinese firm TikTok, grimacing in front of the insistent questions of the members of the American Congress .
For the past few months, Apple has found itself caught between two fires, in particular that of a Biden Administration which has not spared its blows against Beijing: bans of all kinds against Chinese tech companies on American soil, export restrictions for American bands…