Apple was overtaken by Xiaomi in the second quarter of 2021 but that is not the most important. Its turnover crushes that of all other manufacturers.
In the second quarter of 2021, the smartphone market contracted by 7% compared to the previous quarter. On the other hand, it increases by 19% compared to the same period in 2020.
The weight of the smartphone market in the world weighs 96 billion dollars in the second quarter of 2021, or 25% more compared to 2020.
Counterpoint Research has seen a recovery in demand since last year. The decline this quarter is mainly the consequence of the shortage of components affecting manufacturers.
Apple a third place that is worth gold
However, this does not impact Apple, which recorded a sales record during this period. They are driven by the strong demand foriPhone 12.
The Cupertino company managed to sell 49 million smartphones in Q2 2021 against 38 million in 2020 and 37 million in 2019. We must go back to 2015 to have a total that is close to it.
Unlike its competitors, Apple is not affected by the shortage of components given its close relationship with its suppliers.
In second place, Xiaomi managed to sell 53 million devices, followed by Samsung with 58 million units.
Apple also stands out from its competitors with a sharp increase in turnover. Its share goes from 34% in Q2 2020 to 41% in 2021. At the same time, Samsung’s market share goes from 17% to 15% as Samsung is the leading seller of smartphones in the world.