Apple has increased its workforce by 20% in the last year -between July 2020 and July 2021- in Spain, reaching 1,800 direct employees, according to data accessed by Europa Press days before the President of the Government , Pedro Sánchez, meets with the CEO of the company, Tim Cook, during his business visit to the United States.
In a year marked by the pandemic, those in Cupertino have created more than 400 new jobs in ‘retail’ and corporate offices in Spain, with the forecast of hiring at least a hundred more workers in the next year. Part of these jobs are aimed at developing and improving your voice assistant, Siri, in 25 languages.
Precisely, last year Apple acquired Vilynx, a Spanish startup with forty employees that uses artificial intelligence to improve the devices’ understanding of audiovisual content in context, optimizing search results. A revolutionary technology that Apple is developing in order to improve the user experience through its services.
Meeting between Sánchez and Cook
The President of the Government, Pedro Sánchez, this week embarks on an economic tour of the United States, which will take him to New York, Los Angeles and San Francisco between 20 and 24, and which aims to place Spain and its companies in the “radar” of investments and business opportunities that open with the end of the pandemic and the arrival of the recovery.
To do this, Sánchez will meet with prominent businessmen and representatives of the financial, technological and audiovisual sector, but will not meet with the US president, Joe Biden, or with anyone from his administration, as it is a trip with an exclusively economic focus.
The last stage of the trip will be San Francisco (on Friday, July 23) and in this case the interest will be focused on the technology sector, since Silicon Valley is located there and the main companies in the sector are based. There Sánchez will visit Apple’s headquarters and meet Tim Cook, with whom he has previously met on several occasions.
Apple’s investment in Spain
Apple has been operating in Spain since 1985, opening its first Apple Store in La Maquinista (Barcelona) and Xanadú (Madrid) in 2010. It currently has eleven stores throughout the country located in the following cities: Madrid, Barcelona, Murcia, Malaga, Valencia , Valladolid and Zaragoza.
The local sales and corporate services teams operate from their headquarters in Madrid, located in Puerta del Sol, joined by the team based in Barcelona, which works to improve Siri and the user experience on all devices and services. from Apple.
According to data from the company itself, Apple supports more than 70,000 jobs in Spain through direct employment, spending on national suppliers, and the volume of business generated by the App Store ecosystem. Specifically, the Cupertino company has spent more than 1,500 million euros on national suppliers in the last five years.