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Apple interested in buying Electronic Arts

In the recent past there have been various mega deals in the games industry. Microsoft bought Bethesda’s parent company, Zenimax, for a whopping $7.5 billion. While Sony has meanwhile bought small studios like Insomniac or Haven-Studio, Microsoft made a big deal with Activision-Blizzard and announced the takeover for 68.7 billion US dollars. Now the next big publisher and developer is said to be up for sale: Electronic Arts. The publisher, referred to by many as EA, is said to be open to takeover bids, according to a report on Puck. Since both Sony and Microsoft still have to have their last purchases confirmed by the authorities, they cannot make any further acquisitions until the transaction is completed. This now gives other companies the chance.

Several prospects for Electronic Arts

According to the report, EA is said to have already conducted negotiations with NBC Universal before they finally failed over the price. It goes on to say that other companies have also shown interest:

“In recent years, as media companies have shown greater interest in the fast-growing games industry, (EA CEO) Wilson and Electronic Arts have been in discussions with a number of different potential buyers, including Disney, Apple and Amazon, sources tell me, familiar with these conversations,” media reporter Dylan Beyers told Puck.

Furthermore, EA is said to be still trying to be taken over. The mega deal between Microsoft and Activision Blizzard is said to have increased the desire for it again. Disney could turn out to be a promising candidate, since both companies have maintained a close partnership for many years and have published various Star Wars titles. Apple and Amazon are also extremely financially strong and could buy EA. Although Amazon has already entered the games industry with the Twitch streaming service and Amazon Game Studios, Apple could also take the plunge and appear as a publisher, after the company already offers a “games flat rate” with Apple Arcade. According to EA spokesman John Reseburg, the company “doesn’t want to comment on rumors and speculation regarding mergers and acquisitions.”

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