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Apple might not hold an event in October, despite launching new devices

Against all odds, Apple may not hold any more events in 2022, but there are still plenty of devices to be unveiled.

26/09/2022 09:31

For years, Apple has held an event in October where new iPads and new Macs are introduced, and we all thought that this year we would also have an event during October, since there are many things that Apple has to present. However, as Mark Gurman reports, Apple may not hold any more events in 2022. Although that does not mean that we will not see new devices.

As indicated in Power On, Gurman reveals that “Apple is likely to release its remaining 2022 products via press releasesupdates to its website, and briefings with select members of the press” rather than an event. Rumors had suggested that Apple was planning one last event in October that would focus on the Mac and iPad, but that one may already be happening. not be the case.

Neither of these new products is a great departure for Apple. They’ll have some bumped-up specs and a chip that was already announced at a formal event back in June at WWDC 2022. That makes me wonder: Does Apple really have enough here to make it worth hosting another highly polished launch event?

Tim Cook

Maybe Apple won’t hold an event in October

Apple has many devices left to present in 2022

Although Apple may not host an event, there are several new devices left to present in 2022. Although it is true that they could be presented through a press release, as they do not include relevant design changes. This is what Apple should present before the end of the year:

  • Mac mini with M2 and M2 Pro chips.
  • 14-inch and 16-inch MacBook Pro with M2 Pro and M2 Max chips.
  • iPad Pro with M2 chip 11 and 12.9 inches.
  • Apple TV with A14 chip and an increase in RAM too.

It seems unlikely. Apple may end up feeling different, but I think the company is (as of now) more likely to release its remaining 2022 products via press releases, updates to its website, and briefings with select members of the press, at instead of through a major iPhone-style keynote conference.

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It is not the first time that Apple follows this strategy. Although it is true that an event is more spectacular than a press release, there are times when there is not enough news to organize an event. Of course, there are many devices to present, so perhaps Apple will present them little by little and not all on the same day.

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