Apple: no new products before September

Summer will be calm for Apple. The multinational is banking on the fall to strengthen its turnover.

According to Bloomberg, Apple would not have planned to launch new products this summer, with or without a keynote. The American giant would bet its entire strategy on the fall of 2021, with the first launch of its new iPhones, but also of a full range of new products.

“The next few weeks will be calm in terms of novelties. We are three months away from the launch of the new iPhones and the new Apple Watch. Simultaneously, Apple will launch iOS 15, iPad OS 15, WatchOS 8”Explains journalist Mark Gurman.

If, traditionally, the Cupertino company markets new products after their presentation, as part of a keynote, it is not uncommon that it also offers new accessories or product variants without bothering to present them in details. This year should be an exception.

Context matters a lot. The semiconductor shortage has slowed down the production of electronic devices dramatically and like its rivals, Apple must adapt to the situation and may therefore be tempted to offer fewer new products to focus its efforts on its biggest launches. the year.