Apple pumps up its Amazon listings with iPhones, iPads and more

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The new iPhone XR will soon be available directly through Amazon.

James Martin / CNET

Amazon has signed an agreement to expand the selection of Apple products on its sites worldwide. Apple's latest devices, including the new iPad Pro, iPhone XR, iPhone XS, and Apple Watch Series 4, as well as Apple's lineup of Beats headphones. The Amazon-Apple deal encompasses the US, UK, France, Germany, Italy, Spain, Japan and India, hitting Amazon sites in the coming weeks.

Only Apple-authorized resellers can now sell Apple and Beats products on Amazon's marketplace.

Currently, many of these Apple products are either unavailable on Amazon or are sold through its third-party marketplace at varied prices and conditions. Amazon does already directly sell some Apple devices, like MacBook laptops and Beats headphones.

Amazon spokesperson said: "Amazon is constantly working to enhance the customer experience, and one of the ways we do this is by increasing selection of products. "We look forward to expanding our assortment of Apple and Beats products globally."


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Apple products and at standard prices. So, the agreement offers a big win for Amazon just ahead of the holiday shopping season, giving it more electronics from a leading device maker with highly sought-after products. For Apple, the deal could help more devices worldwide.

Apple TV video streamers from its site, then brought the devices back last year, At the same time last year, Amazon said so what brings Google's Chromecast streamers, but they are still unavailable amid shaky relations with Google.

Apple spokesman Nick Leahy said, "We're working with Apple to improve the experience for Apple customers on their site, and to look forward to serving those iPhone, iPad, Apple Watch, Mac and more. "

The timing of the deal does raise questions, said eMarketer analyst Andrew Lipsman, adding that to Amazon's weaker-than-expected revenue in his latest quarter may have been a motivator for the company. He said Apple could face some risk in providing sales data to Amazon.

Apple is pretty safe there, "he said.

The arrangement does include a few caveats. Apple's HomePod smart speaker, which competes with Amazon's own Echo devices, is not included. Amazon does not list either the HomePod or the rival Google Home speakers.

Amazon's spokesperson said about leaving the HomePod. "We make assortment decisions all the time, based on terms and on a large number of other factors."

So, independent sellers who list new and used Apple products on Amazon will have those listings removed after Jan. 4, 2019. Those sellers will now have to become authorized resellers on Amazon. An email to sellers about this change went out just after the deal was signed.

The agreement does not include Amazon's Renewed program, which is certified refurbished electronics.

The change will allow Apple and Amazon to have more control over inventory and pricing of Apple products. But, smaller sellers and folks who flip iPhones right after they go on sale are likely to be hurt by the deal. So, customers shopping for used (but not refurbished) Apple products can be found on Amazon. In both cases, those sellers and customers want to be more likely to go to rival online sites like eBay instead.

Amazon has already made more restrictions on its marketplace over the years, making it harder for small sellers to put on Amazon products. This article is not available in the US and does not purport to reduce counterfeits on Amazon and to gain greater control over unauthorized third-party sales of Nike products.

Independent sellers with Apple inventory at Amazon warehouses after Jan. 4 wants to make a removal order. Those products will not be able to ship more Apple products to Amazon warehouses starting Dec. 1.

First published at 8:04 am PT. on Nov. 9.
Updated, 8:55 am, 10 a.m. and 12:26 PT: Adds more information on the deal's impact on independent sellers, as well as Apple's and analyst's comments.

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