Weeks after Adele released her new single “Easy on Me” and opened pre-orders for her new album 30, Apple Music announced that the two had broken records on the platform.
According to Apple Music on Twitter, 30 is now the most pre-added album on the streaming platform. Not only that, but it also broke the record for the biggest one-day pre-add in platform history.
Adele’s 30 also broke records on Spotify. As reported by Billboard, “Easy On Me” was the most streamed Spotify song in a single day as of October 15. At the time, the singer shared details on Twitter about how she recorded this new album:
“I was certainly far from what I had hoped to be when I started 3 years ago. Quite the contrary in fact. I rely on routine and consistency to feel safe, I always have. And yet I was there knowingly – even on purpose, throwing myself into a labyrinth of utter disorder and inner turmoil! She wrote in the sentimental note. “I learned a lot of dazzling truths about myself along the way. I lost many layers, but also wrapped myself in new ones. According to Adele, “I finally got my feelings back. I would go so far as to say that I have never felt so peaceful in my life.
Billboard also reported that “listeners who pre-add albums listen to these releases an average of 4.2 times more than users who don’t; for pop albums, this number increases to 5.6 times in the first week of an album’s release. Two-thirds of users who have pre-added an album also return to it in its first week. “
According to Billboard, Adele’s “Easy on Me” reached No. 1 on Apple Music’s Daily Top 100 in 89 countries and 79 cities, “while also leading the Global Top 100 every day since its release.”
If you haven’t had the chance to listen to Adele’s new song “Easy On Me”, you can do so here on Apple Music.
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