Apple has a new temple. A historic and closed cinema in Los Angeles for years has been transformed into your new Apple Store, which is well worth a visit even if you are not thinking of buying the latest iPhone.
Los Angeles is the entertainment capital, the movie mecca, and we could almost say Apple’s too. The most recognizable brand in the world has been to open a new Apple Store in the city, and Go straight to the top ten of the most popular stores of the company, which are not few, from the floating one to the one that simulates a forest.
This is very special, since it involves the conversion of a historical cinema in the city, the Tower Theater which closed its doors in 1988 and since then it was without activity. The stage, and it is not a way of speaking, is wonderful, but also has a very intimate connection with the avant-garde despite the decades it accumulates.
Designed in 1927 by S. Charles Lee, an architect specialized in this type of enclosure, It was the first theater in the city prepared to screen sound films. Interestingly, today it houses the latest iPhone, iPad and Mac that are changing the way we communicate and work.
Apple style restoration
The company has worked alongside conservation experts of buildings and local authorities to preserve its beauty and improvements such as an anti-seismic system or elevators have been incorporated to make the upper floor more accessible.
So the neighbors will continue to recognize Clock Tower on the corner of Eighth Street and Broadway with a very theatrical marquee, actually, where it reads “Creativity Rises.” According to Deirdre O’Brien, Apple’s vice president of Retail + People, “Every corner of the city is abuzz with creativity in art, music and entertainment, and we are delighted to strengthen our relationship with it. The Apple Tower Theater honors this rich history. and legacy “.
As you walk through the gates, like a star in the golden years, there is a lobby inspired by the Opera House by Charles Garnier that leads to a staircase flanked by marble columns and bronze handrails.
The service of always, like never
According to the company, nearly 100 people are employed in the new Apple Store, whose heart is the frum with a videowall, under the restored vault and surrounded by the original theater boxes. This space will host Today at Apple activities: free meetings with company staff and local artists to share inspiration and techniques.
For all those who need advice on the products, a space has been set up on the upper floor, where they will be the seats of the spectatorss back in the day, with high seats and tables for these gatherings.