“Architecture is vital for the marketing of any winery”

It has been six years since Alessandro Beggiao landed in the Ribera. “It is a place that amazes me,” he acknowledges. After working in various countries such as Chile or Italy, and collaborating with top-level architects such as Carlos Ferrater or Gonzalo Mardones, he embarked on a new adventure in an ecosystem far from the big cities.

Alessandro confesses that until his arrival in the Ribera del Duero “he had never considered planning the construction of a winery”. However, it did not take long for him to soak up the local culture, and he was one of the main architects of the Pago de los Capellanes Winery, located in the town of Pedrosa de Duero.

«It is essential to differentiate yourself from the rest. I like to get involved in the process, but always within the client’s tastes and intentions, “he says. In addition, he is in favor of “reflecting what the owner is looking for, which is the true irreplaceable piece.” “I always offer my own analysis after listening to the client’s requests, so that the process is involved,” he explains.

The architect also highlights the importance of teamwork. “There is no use planning a project without having a team that includes experts, designers, engineers, technicians …”, he highlights. Thus, he also highlights the enormous cooperative work with other colleagues such as Miguel Ángel Molinos. For Alessandro, the riparian is “a true professional, an excellent partner and a benchmark in the architectural industry.”

From a commercial point of view, he distinguishes the importance of his work when building a winery. “Architecture is vital for the marketing of any winery,” he emphasizes. Its contemporary style tries to introduce itself into the winery tradition, as well as the surrounding environment. In addition, he is in favor of being governed by a strict protocol when working, since “each process has its elements, which in turn have their own order.”

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“The exterior of the winery must convey a message to the customer about what type of wine is produced, as well as who is part of the company itself,” he says. However, one of its distinguishing marks is its enormous involvement in the interior of its buildings. «We create a specific environment with ideal light, temperature and humidity conditions. We make the wine box, but we are always attentive to the professional requirements that must later enter the scene, ”he argues.

The architect also shows his admiration for the variety of the tasting rooms. “There are different types: one as a viewpoint towards the landscape and another at the foot of the vineyard,” he details. Of these, the second stands out, since it allows the client to carry out tastings while “living the vineyard itself.” It also highlights the simplicity when using materials, since it considers that it gives the space “elegance and natural light”.

Currently, it is in more wine projects both inside and outside the Ribera. Among the focuses of attention, the construction of a low-emission building for some young viticulturists and winemakers from Pedrosa de Duero is in process. On the other hand, in Galicia he is immersed in the project of a winery in the DO de Valdeorras.

Away from the world of the vineyard, Beggiao is working on other very varied plans for the future. The local police station or a veterinarian in Aranda, offices in Madrid or other reforms in Bilbao, are good examples of his work.

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