Art meter? Italian museum uses cameras to monitor interest in each work

If you like visiting museums, surely you know that there are artworks that captivate you more than others. Either for a personal reason or because the subject and the execution completely hypnotize you, many times, we can imagine that there are works that are worth appreciating for a while. This is something that in Italy have wanted not only to check, but to calculate, with a technological system called ShareArt.

The system ShareArt It is designed to calculate how many visitors look at a particular work, painting or piece, and how much time they spend appreciating the material. This was developed by the R&D agency of Italy and consists of the placement of cameras next to each piece.

These devices collect data on the number of visitors and even their behavior while in front of an exhibition object. Everything has a measurable objective, which in Italy they have baptized as “attraction value”, As revealed to Bloomberg.

What is it for?

According to its creators, this system will help museums (and other types of exhibition establishments such as galleries) to recover the flow of visitors in the post-pandemic era and give certain works “greater prominence” within an entire collection.

The information derived from this computer system is also of benefit to the establishments. The order of the pieces within a collection it can be reorganized according to what is discovered about people’s behavior.

The system ShareArt was created in 2016, but was recently implemented in the Bologna Museums Institution. As revealed by those responsible, mechanics has yielded surprising data about people’s habits, about how they perceive and interact with art.

What is the average?

For example, they found that the average time of observation of a piece is just 4 to 5 seconds. Very few specimens exceed the threshold of 15 seconds.

Museum officials say that when coronavirus restrictions are lifted, even facial gestures and cognitive reactions can be analyzed for precision, all without compromising user privacy.

Here is a video of how the ShareArt system works in the Italian museums: