“At Furet du Nord, we never let go of the link with our customers”

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LIBRARY WORDS – Franck Brunet, director of the book, insists on health security, “reassuring”, set up in the large Lille bookstore. “What we will miss are the meetings with the authors”.

Le Furet du Nord, an institution on the main square Charles-de-Gaulle in Lille which reopened to the public on May 11.
Le Furet du Nord, an institution on the main square Charles-de-Gaulle in Lille which reopened to the public on May 11. PHILIPPE HUGUEN / AFP

First impressions

“First, I want to say how pleasantly surprised I was on the first day of reopening, May 11. There was a crazy world. We felt the customers happy to come back ”, says Franck Brunet, director of the book Furet du Nord, in Lille. His surprise applies to all departments: from literature to manga, via the university department, all genres have been taken by storm. “Perhaps this craze is due to the fact that during the confinement we never relaxed the link with our customers via social networks and our internet service. We also offered e-books ”, he explains.

“Big cavalry”

For the future, the bookseller is happy with the “Offer renewal” looming. “The“ big cavalry ”made up of Guillaume Musso, Joël Dicker, Franck Thilliez and the rest will accelerate demand. ” He insisted on another essential point: security. “This health security implemented reassures our customers and our employees.

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