Azzaro solicits Woô – Strategies

Woô accompanies Azzaro for the launch of The Most Wanted perfume. In this context, the agency specializing in influence marketing deploys a device highlighting the passions of influencers embodying “the Azzaro man”. In addition to the production of reels made with the help of three macro-influencers, the agency amplified the campaign by activating micro-influencers. The involvement of the three flagship influencers alone generated more than 165,000 impressions.