Barcelona City Council has decided to launch a tourism promotion for the days when the Mobile World Congress (MWC) was due, from Monday 24 to Thursday 27 February, after the show was canceled due to the outbreak. coronavirus worldwide and the cancellation of many attendant companies. The plan has been devised in collaboration with the hotel and restaurant guilds, Apartur, unions, employers and Fira de Barcelona.
Turisme de Barcelona, a body owned by the Barcelona City Council and the Barcelona Chamber of Commerce, will be responsible for promoting the Barcelona Opportunity Week, a hotel, restaurant and cultural offer to keep the MWC congressmen coming and attract new ones. visitors, in order to “maximize” the activity planned for the days of the show and minimize the impact of the avalanche of cancellations caused by the cancellation of the Mobile.
The Councilor for Economic Promotion, Jaume Collboni, said that this package of offers to visit Barcelona, which will be presented next week, will seek to boost the city’s hotel, gastronomic and cultural offer, working together with social and economic agents. . Although hotels and restaurants are two of the most affected sectors by the cancellation of the congress, Collboni said that the meeting, which was also attended by the Mayor of Barcelona, Ada Colau, did not address the issue of ask for compensation.
Barcelona Opportunity Week will join the initiative being developed by the Barcelona Tech City Association, which will promote the Barcelona Tech Spirit entrepreneurship days from Monday 24 to Wednesday 26 February, also coinciding with the days that should be held on MWC. In collaboration with the Generalitat, the Barcelona City Council and other entities, Barcelona Tech City wants to encourage the start-ups and entrepreneurs of the city to meet with the international investment funds that they were planning to visit Barcelona at this time, as they would at MWC and Four Years From Now (4YFN).
Collboni said that they are looking for spaces to host the start-up initiative, although he emphasized that they will not be at the Fira de Barcelona venues, and said that they have made available Barcelona Tech City to organize- they are willing to allocate funds, though they have said that they will not be very high.
The Deputy Mayor also reminded that activities parallel to Mobile that were not promoted by the GSMA, the organizer of the show, will be continued, such as Mobile Week and meetings of the Digital Future Society’s idea laboratory of the Mobile World Capital Barcelona (MWCapital).
Speaking to the press after the meeting, the President of the Barcelona Restoration Guild, Pere Chías, said that the sector wants to “look ahead and work to fill” the week in which the MWC was due, He said that they understand that this is a force majeure which has led to the cancellation, although he has admitted that the losses in restoration will be between 25 and 35 million euros.