Bierbaron: Greene Kings Rooney Anand is one of the street fighters in the industry
The pub trade has always been a contact sport.
Rowdy patrons, Skill employees, Bully Boy breweries. Besides, you have the modern heights of smoking ban, drug use and cheap chips. It's not a job for soft-as-silt-shandy drinkers.
Fortunately, Rooney Anand by Greene King is one of the industry's street fighters.
Certainly he does not look much. His stocky, curly creatures sometimes look as if they are struggling to grab his IPA pint.
But contemporaries say he's a jerky bulldog in terrier clothing and I can believe it. How else could he survive at the top of this spit-and-sawdust world for 14 years?
Enthusiastic golfer Anand said he called the Suffolk brewer during his stay this week who was responsible for foaming amusements like Old Speckled Hen and Abbot Ale, and at the same time submitted a respectable scorecard to the clubhouse.
When he took over in 2004, Greene King had 1,998 pubs. Today, it has more than 2,800, while sales have quadrupled to 2.2 billion pounds.
Although it is a clubbable bay, it is not universally popular with the so-called "beerage". It is unlikely that he and his Wetherspoons rival Tim Martin are on the Christmas card list.
In 2009, he pulled out the "GK" from the British Beer and Pub Association. He persuaded other members by claiming he could find better ways to spend the money.
He rolled another hand grenade into the salon bar as he spoke for minimum prices for alcohol, for a turkey voice that voted for Christmas.
But nothing is so simple about this elegant, Delhi-born marketing man.
Despite his Sikh heritage, he enjoys one or three pint. He keeps his hair cut short. His wife, with whom he has three children, is French. He has a penchant for nimble Porsche.
Growth: When Rooney Anand took over in 2004, Greene King had 1,998 pubs. Today it has more than 2,800, while turnover has quadrupled to £ 2.2 billion
After moving to Walsall at the age of two, he attended the same local school as the comedian Meera Syal of Goodness Gracious Me. Anand's father, a surgeon and a mother, an anesthesiologist, had hoped their son would follow them into the medicine would.
But Rooney had seen his uncle in the Middle East do some engineering beating, so he enrolled in a design course in old Bristol Poly. A year of professional experience at Tarmac followed.
He is a young Asian on a construction site. He quickly realized that the Bauleche was not for him.
After completing an MBA, he joined United Biscuits, where he developed a marketing talent. "Toffees and Butterscotch, Ford Sierra Diesel and 15,000 pounds a year," he says affectionately.
Various other marketing roles followed at Terry's Confectionery and pudding maker Sara Lee.
When he joined Greene King in brewing in 2001, he admitted that he had barely heard of the company and certainly had never been to Bury St. Edmunds where the company is based.
However, he soon lived near Cambridge, and when he was appointed Chief Executive in 2004, wasted no time in expanding the business and, a year later, headed £ 254 million for his Scottish rival Belhaven.
It was followed by acquisitions of Loch Fyne and Laurel Inns. His biggest deal, £ 774 million for Spirit Pubs in 2014, was originally hailed as a coup d'état but began to simmer on casual fare last year due to the downturn.
With Roone's star seemingly declining and the company's share price hovering, his retirement this week was not a big shock. He's been in the business for so long that it's hard for many restaurateurs to imagine Greene King without Rooney.
But the pubs of the pubs will continue to ring, the bubbling fermentation tanks are still churned.
They have brewed St. Edmunds in Bury since the monks discovered fluid alchemy in the 9th century, and will do so until our thirst for the brown nectar finally subsides.
And that, as Larkin remarked, will be England.