The tourism industry continues to freeze under the epidemic, and Hong Kong people cannot travel to Japan. They can only put their homesickness in purchasing fresh Japanese ingredients, snacks and groceries, etc., attracting Japanese department store brands to open in Hong Kong one after another, and encouraging local retail businesses. Adopting a Japanese business model and purchasing more Japanese products according to consumer tastes, the market suddenly contended. Based in Hong Kong for 35 years, the AEON department store, which is the ancestor of the “crossing the river”, is pleased to see its healthy competition, which can help promote Japanese culture in Hong Kong. Sugahara, Managing Director of AEON AEON (Hong Kong) Department Store Co., Ltd. pointed out, “AEON’s diversified business strategy will expand small-scale monopoly such as DAISO Japan, Living PLAZA by AEON and ものものMono Mono in addition to AEON STYLE and AEON general department stores during the year. The community network of stores.” He believes that AEON creates advantages for the market with its own TOPVALU and DAISO, and through the introduction of KOMEDA コメダ Pizza store, accelerates the pace of the group’s development of Japanese restaurant chain stores in Hong Kong.
Customers seeking healthy and fresh ingredients are popular
Japanese products abide by the safety and quality assurance, and the product image is deeply rooted in the hearts of the people. Sugawara pointed out that the nearly three-year epidemic has made it impossible for Hong Kong people to travel to Japan, making Japanese lifestyle department stores in Hong Kong a way for the public to buy Japanese brand products. “The epidemic has changed the purchasing habits of the public. There is more demand for food, daily groceries, cleaning and hygiene products, and the consumption orientation is more cautious, paying more attention to health and nutritional value.” He pointed out that the demand for ingredients produced in Japan continued to be strong, such as Sales of fruits, organic vegetables, Japanese eggs, and soy products including tofu and natto increased. In addition, the recent depreciation of the yen has caused the team to face price adjustment pressure when purchasing incoming goods.
Sugawara described his insistence on price stability as “a life hanging in the balance”. “Thanks to the parent company’s market procurement advantages, especially since we have deep connections with agricultural product suppliers in some regions, we can still maintain competitive prices.” He also specifically mentioned the rise of online shopping, which made the company’s business emerge. Change, although AEON has long pursued a high-quality customer shopping experience, but in recent years, it has also catered to the trend of digital transformation and strengthened the development of online marketplaces.
He continued, “Through increasing the variety of goods in the AEONCITY online shopping mall, we also launched the “AEON Mobile” shopping time-saving “Quick Pay” experience of skip-the-line checkout, and at the beginning of last year, the “AEON Home” app in the mainland added the “AEON Home” app. The “Overseas Purchase” function provides mainland customers with the service of directly purchasing AEON Hong Kong products, enhancing the company’s profitability.”
Expansion of “12 Mosquito Stores” small store network DAISO celebrates its 50th anniversary
Compared with other Japanese-owned department store companies entering Hong Kong with a single brand, AEON has been deeply involved in the local area for 35 years. In addition to the flagship department stores AEON STYLE and AEON general department stores, as well as the large supermarket AEON Supermarket, DAISO Japan, Living PLAZA by DAISO Japan and Living PLAZA by AEON and ものものMono Mono penetrate the region with a network of small specialty stores, driving the regional economy.
Sugawara introduced this one by one, “AEON STYLE combines the four elements of “commodity, store”, “experience. service”, “reception and communication” and “decoration and environment”, carefully selects high-quality products, and interprets products with professional stores and services. Value. AEON General Department Store, as the name suggests, sells all kinds of daily necessities; AEON Supermarket is a store in the supermarket format.”
As for DAISO Japan and Living PLAZA by AEON, commonly known as “12 Mosquito Stores”, they sell exclusive brands of daily groceries and sell them at a flat price of HK$12. Even the latest ものものMono Mono, he said that it is the priority to sell the daily groceries produced by himself, such as HÓME CÓORDY for household goods, DAISO Japan for groceries, and TOPVALU for some foods. “As this year marks the 50th anniversary of DAISO’s founding in Japan, we have specially launched discount packs with the same price but increased to thank the public for their long-term support and love.” At present, the group has 3 AEON STYLE, 7 AEON general department stores, 2 AEON supermarkets, 4 ものものMono Mono, over 60 DAISO Japan and Living PLAZA by AEON.
Japanese department stores compete to plant the flag AEON wins with differentiation
Facing the rush of famous Japanese-funded retail companies to open stores in Hong Kong in the past two years, Sugawara calmly recalled the changes in the industry. “The situation is a bit like going back to the era when Daimaru, Matsuzakaya, and Yaohan were abundant in Hong Kong. However, we believe that AEON, by virtue of its own product advantages, helps the company to break through the industry through market differentiation strategies and stabilize its leading position in Hong Kong.” For example. TOPVALU adheres to the commitment to “better daily life for customers”, including products based on listening to customers’ voices, providing safe and secure products, providing product information in a simple and easy-to-understand manner, value for money and fully satisfying customer requirements. “The TOPVALU GREENEYE brand focuses on organic, healthy, sustainable and environmentally friendly products; some TOPVALU frozen seafood is also sourced from ASC/MSC certified sustainable seafood, encouraging limited catch to protect the marine ecology.” In addition, the aforementioned groceries DAISO Japan and home products HÓME CÓORDY , together with casual underwear and home apparel iC innercausal, cosmetic and beauty products Glam Beautique, etc., Sugawara believes that these AEON exclusive products are more competitive than those in the market, covering the needs of the public’s daily life and cost-effective, also creating uniqueness and brand positioning for AEON Nature is different, not afraid of competition.
Move-in KOMEDA Komeda coffee shop
In addition to the diversified merchandise and specialty store strategy, Sugawara led the group to seek more strategic cooperation opportunities and create new ideas for the brand. He added, “In May this year, we signed a regional franchise agreement with Japan’s Komeda Co. Ltd, aiming to open a KOMEDA コメダ coffee shop in Hong Kong to enrich the group’s business portfolio.” He said that many Hong Kong people love Japanese cafe culture, especially It is a variety of gourmet desserts, and the KOMEDA brand also has a certain reputation in the hearts of Hong Kong people, “Our first KOMEDA’s Coffee will be opened in the AEON STYLE Huangpu store in October. A dining and leisure experience with a smile on your face.” Currently, Sugawara’s team is actively looking for an ideal location, and expects that “AEON version” KOMEDA’s Coffee will open more and more in the future.
The original article was published on AM730 https://www.am730.com.hk/news/biz Shengpai丨Japanese department store-a hundred schools of thought contend-aeon extension community network-topvalu and daiso break out/339287?utm_source=yahoorss&utm_medium=referral