Borsodi will sell iconic beer brands

Michael Holm, Managing Director for Diageo Eastern Europe welcomes the new partnership with Molson Coors in Eastern Europe. They are constantly developing their market access strategies and believe that this collaboration will help increase the reach of their beer brands.

We will continue to invest in premium quality products and take advantage of our nationwide sales network.

to bring Guinness, Kilkenny and Hop House 13 beers that complement our portfolio closer to beer lovers across the country” – He told Sergey Yeskov, Director of Central and Eastern Europe, Molson Coors Beverage Company.

A Guinness a dark, Irish, dry stout (black beer) born in 1759 at Arthur Guinness Brewery, St. James’s Gate, Dublin, Ireland. It is one of the most successful alcohol brands in the world, cooked in nearly 50 countries and available in more than 120 countries. THE Kilkenny a nitrogen-enriched Irish red beer from Guinness makers from Kilkenny, Ireland. Kilkenny’s primary market is Ireland, but beer has become very popular across the country. THE Hop House 13 Lager a double-brewed light beer made from 100% barley malt grown in Ireland, typical Guinness yeast and a blend of Australian and American hops. It is fresh on the surface and complex at the bottom.

From 1 January, in addition to Guinness, Kilkenny and Hop House 13, popular brands marketed by the Borsod Brewery, such as the popular Borsodi, will continue to be available to consumers in commercial and catering locations in Hungary.

Cover image source: Diaego