Britons warned of Tooth Cowboys offering dangerous "Hollywood Smiles" whitening treatments on the main street

TRADING standards have warned non-dentists to offer dangerous "Hollywood Smile" teeth whitening on British roads.

The treatments cost only £ 60 and are offered by unqualified workers.

    British warned of Tooth Cowboys Dangerous "Hollywood Smiles". Offer whitening treatments

Getty – contributor

British warned of Tooth Cowboys Dangerous "Hollywood Smiles". Offer whitening treatments

But the chemicals used can leave burnt and blistered gums and sensitive teeth – and often rub stains for a short time.

In March, Essex Smiles, whose ads show former EastEnders star Joe Swash, was tried by the General Dental Council for illicit brightening in a Northampton branch and fined £ 4,500.

The regulator warns against treatment by a dentist, hygienist or dental technician.

Prof. Damien Walmsley, adviser to the British Dental Association, said to The Mail on Sunday: "Many companies sell snake oil and can not deliver the pearl pearls they promise."

    In March, Essex Smiles, whose ads show former EastEnders star Joe Swash, was prosecuted and fined £ 4,500 for illicit bleaching

Getty – contributor

In March, Essex Smiles, whose ads show former EastEnders star Joe Swash, was prosecuted and fined £ 4,500 for illicit bleaching

Essex Smiles said its products were trading standards approved.

Trade standards said: "seek advice from a dentist."

The mother of a little girl, who removed her with only one tooth at the age of just 12 days, tells of the ordeal

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