Brussels invests in campaign to encourage young people to eat pork

The European Commission launched a campaign, whose investment is around 7.5 million euros, to encourage young Portuguese, Spanish and French people to eat pork, was announced this Thursday.

“‘Let’s talk about pork from Europe’ is the signature of the communication campaign that the European Commission has just launched with the purpose of demystifying some of the most frequent myths about pork,” said the people responsible for the initiative in a statement.

The campaign, with an expected duration of three years, it starts in Portugal, Spain and France, countries chosen for the importance that pork assumes in the local economy and in the Mediterranean diet.

Subsequently, in a note sent to Lusa, the European Commission clarified that this type of campaigns are not launched by this entity, but by producer organizations.

However, the European Commission noted that funding is its responsibility, although it was awarded as part of a larger-scale initiative to promote European products.

According to the same source, the promotion of agricultural products is an “important dimension” of the support that the commission can provide to farmers and producers.


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