The European Commission launched a campaign, whose investment is around 7.5 million euros, to encourage young Portuguese, Spanish and French people to eat pork, was announced this Thursday.
“‘Let’s talk about pork from Europe’ is the signature of the communication campaign that the European Commission has just launched with the purpose of demystifying some of the most frequent myths about pork,” said the people responsible for the initiative in a statement.
The campaign, with an expected duration of three years, it starts in Portugal, Spain and France, countries chosen for the importance that pork assumes in the local economy and in the Mediterranean diet.
Subsequently, in a note sent to Lusa, the European Commission clarified that this type of campaigns are not launched by this entity, but by producer organizations.
However, the European Commission noted that funding is its responsibility, although it was awarded as part of a larger-scale initiative to promote European products.
According to the same source, the promotion of agricultural products is an “important dimension” of the support that the commission can provide to farmers and producers.
However, these aids cover all types of products, such as fruits, vegetables, flowers, wine, olive oil and meat, with a view to promoting information about them and not encouraging individual dietary choices.
“Projects are selected based on open and well-defined processes involving stakeholders and member states, as well as external evaluators. Producer organizations send their proposals for ideas for promotion and also participate in campaign financing”, read if in clarification.
Following this position, Lusa tried again to contact those responsible in Portugal for the campaign, but, so far, it has not received a response.
Agrupalto manages campaign in Portugal
The campaign, mainly aimed at young people up to the age of 30, with an estimated investment of around 7.5 million euros, is managed by the sectoral entities of each country – Aligrupo – Grouping of Pig Producers, Agrupalto – Grouping of Agricultural Producers (Portugal), Interporc – Interprofessional del Porcino de Capa Blanca (Spain) and Inaporc – Interprofession Nationale Porcine (France).
For the Portuguese market, the investment is estimated at 1.4 million euros.
“Pork is one of the most consumed in the world, but it has been the target of wrong and sometimes defamatory messages, which negatively associate pig production with sensitive issues related to the environment, food safety and animal welfare. This misinformation, has led the public, and especially the younger ones, to substitute the consumption of pork meat for other food items “, reads the statement released today.
Cited in the same document, the president of Aligrupo, Vitor Menino, stated that, over the next three years, there will be an opportunity to “demystify and clarify doubts about the relationship between pigs and the environment, as well as food security, as well as animal welfare, research, diversity, nutritional benefits and animal nutrition “.
In Portugal, each inhabitant eats about 44 kilograms (kg) of pork per year.
The pig sector contributes to the gross domestic product (GDP) with an aggregate turnover of more than one billion euros and employs more than 50 thousand workers.
The ‘Let’s talk about pork from Europe’ campaign will run on various media such as television, billboards and social media.