The popular children's toy store Build-A-Bear Workshop will launch its first "Pay Your Age Day" event in stores across the UK on Thursday.

The merchant will allow customers who enter and shop on July 12 to pay their current age in pounds for stuffed animals instead of the normal retail price.

To participate in the promotion, parents or guardians must join the free Build-A-Bear bonus reward system, which includes a valid email address and name that entitle a small guest to purchase a toy at a lower cost.

All collections included in the store are included in the incredible offer, even licensed characters from My Little Pony, Super Mario and Pokemon. It's the perfect opportunity to pick up a toy that you or your little one may have been thinking about for some time.

However, additional outfits and accessories are sold separately at full price and customers can not combine other discounts with your purchase.

Buyers can check the opening hours and other details of their local Build-A-Bear store with the online store finder tool.

How it works?

  • All adults over the age of 18 can register online at the Build-A-Bear Workshop before July 12th.
  • The offer is only available in stores and is for a furry friend. But outfits, sounds, accessories and fragrances are NOT included.
  • The child who wants to pay his age must be present at the time of purchase.
  • You can not combine the deal with other promotions or discounts.

Sharon Price John, President and Chief Executive Officer of Build-A-Bear Workshop, said, "We have overwhelming data indicating that Build-A-Bear is synonymous with childhood and nearly a third of our sales are related to birthdays is brought.

"We have Heart-Birthdays on Build-A-Bear, so we're hosting Pay Your Age Day to open our year-round Count Your Candles offer for guests celebrating a birthday with us – an experience that we specifically love designed to celebrate birthdays in an unforgettable way. "

The event, which will also take place in the US and Canada, marks the start of the year of retailer "Count Your Candles."

In the promotion, anyone who is 14 years or younger and visits a Build A Bear business with a reward member on their birthday is entitled to purchase an item and pay for their age.



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