Build-A-Bear offers its customers a free £ 12 voucher, following the chaos that followed at its Pay Your Age event.
Many had to spend hours outside the stores across the country, resulting in buyers being frustrated by the delay.
The American retailer acknowledged that there was "an overwhelming response" to his advertising, which resulted in "long queues, extended waiting times and disappointed guests".
It now offers shoppers a free £ 12 voucher to make up for yesterday's event.
To redeem your voucher, you must become a member of your bonus club.
It's free to join and only takes a few minutes to sign up, you can find here for more information.
A Build-A-Bear spokesperson explains, "We distributed coupons to guests queued to cash in for a future purchase.
"We are now providing vouchers to our UK Build A Bear Bonus Club members who sign up for their account by midnight on 18 July 2018.
"Vouchers associated with this event will be awarded until 31st August 2018.
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"It is our sincere wish for all our guests to enjoy the best Build A Bear experience.
"Our goal with the voucher extension is therefore to increase the traffic in the branches in the next few weeks to avoid long queues and waiting times as far as possible.
"Therefore, we encourage our guests to postpone their journey to Build-A-Bear, and we appreciate the understanding and patience in this matter."
Hundreds lined up in front of the Bullring Store (July 12) and had to wait up to three hours.
At Solihull's Touchwood Center, the store pulled down its shutters and the police were called at 9.30 am after failing to cope with huge numbers of buyers.
Many families had run into the store for a one-time event, offering customers the opportunity to buy any bear that costs up to £ 50 for the price of childhood.
But they were rejected by the chiefs for security reasons – as the queues reached an "overwhelming and unprecedented level".
Customers have complained in social media about "fighting" outside the Solihull business and queuing for more than four hours.
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One mother even claimed that they saw the shoppers throwing bears from the store into the crowd.
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It was even worse for the parents who visited the Merry Hill Shopping Center – they came for a promotion just to find out that the business was closed for renovation on the Promotion Day.
Tonight, the bullring has hinted at the giant snakes – and said the scenes were "overwhelming and unprecedented in their 21-year history."
The simple way how you can get Build-a-Bear's "Pay Your Age" sale all year round
It said, "The response to our Pay Your Age Day event at all of our UK locations has been overwhelming and unprecedented in our 21-year history.
"The crowds have far exceeded our expectations, and according to local authorities, queues are busy and we can not accommodate additional guests due to extreme crowds and security concerns.
"We understand that our guests are disappointed and we are working to improve the situation and we will reach our valued guests as soon as possible."
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