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Builds electric car – Gets quiet

It is no easy task he has undertaken, the new Ferrari boss Benedetto Vigna, when he will now set the course further for the Italian sports car manufacturer.

It must be able to maintain the uniqueness of a Ferrari and ensure that customers still want to pay lots of money for each car – at the same time as the cars are electrified.

Do you recognize this?

This is a bigger challenge for Ferrari than for other car manufacturers. Ever since its inception in 1929, Ferrari has built one of the world’s strongest brands on roaring and powerful engines. This is exactly what has made customers open their wallets for several million kroner to secure an iconic Ferrari.

Gets quiet

When the first electric car hits the road in three years, it will be quiet.

DESTROYING THE BRAND ?: Ferrari has built one of the world's strongest brands on roaring, super-strong petrol engines.  Will electric cars destroy the brand?  And how will they manage to get buyers to turn up many millions for an electric car?  Photo: Ferrari

DESTROYING THE BRAND ?: Ferrari has built one of the world’s strongest brands on roaring, super-strong petrol engines. Will electric cars destroy the brand? And how will they manage to get buyers to turn up many millions for an electric car? Photo: Ferrari
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Ferrari has already taken a small step into the electrical world. Four hybrid models, including the SF90 Stradale rechargeable hybrid, are on sale.

In this one, however, there is still a V8 petrol engine that does most of the work. With a starting price of around five million kroner, the factory claims that this is a great car for the money. After all, you get 1000 horses, four-wheel drive and 0-100 km / h in 2.5 seconds.

- A strong recommendation

– A strong recommendation

Ferrari’s plan is to have the new electric car on the road in 2025, according to sources Automotive News has spoken to.

1000 hester

Ferrari has bought an area near its Maranello factory, where they will build a third production line for hybrids and electric cars. Technical data for the new electric car has not yet been revealed by Ferrari.

The power, acceleration and driving characteristics will surely be as impressive as in today’s models with V8 and V12 engines.

ELECTRICAL FUTURE: The EU bans the sale of petrol and diesel cars from 2035. Then even Ferrari will have to adapt to a new electrified car world.  Photo: Ferrari

ELECTRICAL FUTURE: The EU bans the sale of petrol and diesel cars from 2035. Then even Ferrari will have to adapt to a new electrified car world. Photo: Ferrari
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What will be exciting to see is how Ferrari solves the challenges with sound and gear.

As is well known, electric cars have a stepless “gear”. This is hardly something that Ferrari customers find very exciting. They want gear levers on the steering wheel that they can play with on winding roads.

Porsche success

It is possible that the Ferrari boss has cast his eye on Porsche and seen that their electric car strategy has been a success. Electric Taycan now sells more than the iconic 911 model.

This has led Porsche to raise expectations that 80 percent of their cars will be electric by 2030. At the German sports car manufacturer, only 911 will still have a regular petrol engine.

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