The Casablanca-Settat Blood Transfusion Center has operationalized the blood donation call service by SMS, in collaboration with associations and banking institutions. Tested recently, this service will be generalized at the beginning of December.
To replenish the blood stock in the Casablanca-Settat region, the CTS has just launched mobile blood donation units. At the same time, the center set up a test operation during the Eid Al Mawlid period by sending calls for donations by SMS. Contacted by “Le Matin”, Dr Amal Darid, Director General of the Blood Transfusion Center (CTS) of the Casablanca-Settat region, revealed that the generalization of this service is planned for next December, on the occasion of the day International Blood Donation. “We have found that among the problems that prevent people from donating blood is proximity. In this regard, we presented to citizens the possibility of making donations, according to their address, in the nearest center or local unit,” said Dr. Darid.
As blood supplies hit their lowest level in recent months, the new service has enabled the center to receive several requests for blood donations. This new practice falls within the framework of the centre’s digital strategy, which has made it possible to conclude partnerships with banking institutions, in particular the CSR department of BMCI BNP to develop a digital application integrating SMS reminders and emails with a Appointment and the organization of fundraising campaigns. An agreement has also been concluded with the Damidamouk association to make the Center’s database usable, indicated the director of the Center. “Since the beginning of 2022, we have been working with this system, already set up and launched to carry out reminders to men, 2 months after their last donation and after 3 months for women”, she specified. .
Dr. Darid announced that the center is in the process of creating a database of rare groups, especially negative groupings to contact them in case of emergency or disaster. She also emphasized the practice of building loyalty among young people, especially influencers, with whom the Center has signed a moral pact to attract as many donors as possible.