CAM continues its financial education program for the benefit of small farmers

Training of women farmers by GCAM. DR

Crédit Agricole du Maroc carries out several operations for the benefit of more than 1,000 small agricultural producers and rural households

The Crédit Agricole du Maroc (CAM) group is continuing its 2021 financial education program and carrying out several operations for the benefit of nearly 1,000 small agricultural producers and rural households, including women and young people.

“In view of the success of the financial education program launched by the CAM in 2016, as well as its expertise and experience in this area and more generally in supporting rural areas, the Bank was approached by several institutions, organizations and NGOs to train their target population ”, indicates the Group in a press release.

To this end, the Center for Studies and Research of the Crédit Agricole du Maroc Group (CERCAM) supported three major partnership projects in basic financial education in 2021, the same source said. These are the MCA-Maroc project (Gharb and Tassaout) targeting some 24,000 direct beneficiaries of the melkization of 66,000 Ha of collective land (USA funding), the REFAM project (Souss-Massa and Essaouira) which targets 130 cooperatives and 3,000 women producers of Argan (Partnership with Fifargane, Andzoa, Cowater – Financing Canada) and the FERT-IECD project (Rich-Midelt) which technically supports small apple tree production in this area (5 cooperatives and 400 members – Financing France), specifies the press release.

To date, more than 1,000 people have benefited from these financial education training courses throughout 2021, with an accelerated pace over the last 4 months, following the easing of health restrictions. The training modules were adapted and delivered either remotely or face-to-face, for small groups of 10 to 25 people maximum, in strict compliance with preventive measures and health restrictions.

As a reminder, since 2016 the CAM has carried out several financial education operations in 8 large agricultural regions for the benefit of nearly 20,000 small farmers and rural households. The training sessions of the rural financial education program are organized around 5 modules. These are “the demystification of banking and the usefulness of a bank account”, “the determination, quantification and prioritization of investment projects (professional and family)”, “the formalization of a simplified budget and its mode of interpretation ”, of“ the banking offer in basic products and services and savings methods ”and of the“ financing plan, the considered and justified use of bank credit and the analysis of risk of over-indebtedness ”.

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The underlying objective is to make beneficiaries aware of the importance of the figures in a farm and / or a rural household, which can reveal dysfunctional situations, cases of low profitability or non profitability of certain activities. practices, and consequently to ask questions about the margins of progress and the possibilities of improving the incomes and living conditions of agricultural and rural populations.

The training takes place in an interactive and participatory mode, based on stories and illustrative examples from rural areas. It is often co-facilitated by the beneficiaries themselves for a better assimilation of the content and key messages of the training modules. In addition, in some sites, training was done in Tamazight (Rich, Midelt, Souss-Massa) to stay close to the socio-cultural realities of the beneficiaries, the press release concludes.

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