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CANADA GOOSE HIGHLIGHTS BOLD AND BRAVE WOMEN IN NEW ALL-FEMALE SEASONAL CAMPAIGN, PHOTOGRAPHED BY ANNIE LEIBOVITZ

The high-performance luxury goods brand unveils Jodie Turner-Smith, Come to Park and Khadijha Red Thunder as campaign heroines Live in the Open.

TORONTO, the 22 sept. 2022 /CNW/ – Today, Canada Goose is putting women first by unveiling a global fall/winter campaign, featuring an all-female team that was photographed by Annie Leibovitz.

The campaign, set in the Northern Highlands of Scotland, tells the story of bold and courageous women who embody the brand’s ‘Live in the Open’ philosophy, while showcasing their new outerwear that exemplifies the increased focus on womenswear design as the brand aims to grow their womenswear collection.

“As a brand, we strive to share powerful and meaningful stories with our audience and we’re thrilled to celebrate our all-female team,” said Penny Brook, director of marketing and experience at Canada Goose, “because we want to inspire our consumers to live boldly, and we also want to show them that they don’t have to compromise on style or performance. »

Using the magnificent backdrop of the Scottish Highlands, and especially the unpredictable weather, Leibovitz’s style of photography captures the raw beauty of the heroines of the countryside and landscape while emphasizing the performance and style of the products.

Led by an almost all-female crew, the campaign shoot highlights the power and impact of bringing together female talent, both behind and in front of the camera. From the actress Jodie Turner-Smith to model, musician and DJ Soo Joo Park, to Khadijha Red Thunder, model and actress, these three inspirational women are known for using their platform to challenge the status quo and push boundaries, while staying true to themselves. .

Jodie Turner-Smithwho plays in the next films of Noah Baumbach “White Noise” and “The Independent” alongside Bryan Cox, was also the first woman of color to play the role of Anne Boleyn on television. She is involved with Equality Now, a non-profit dedicated to creating, reforming, challenging and enforcing the law to establish lasting equality for women and girls. of the whole world.

“Above all, I feel the need to be true to myself and express that authenticity in everything I do,” Turner-Smith said. “Now that I’m a mom, I really want to help change the image of what people say motherhood is and what it represents. I feel like there are these prevailing ideas that it’s a game of one or the other – that you’re either really thriving as a professional or you’re a really good mother. I think it’s possible to experience full self-expression and joy – and to be a mother. »

Come to Park is the first Asian-American woman to be a spokesperson for L’Oréal. To this day, she continues to champion diversity in the entertainment industry, participating in outreach programs and working with organizations such as Apex for Youth.

“I try to do my best to be a responsible person who respects nature and others,” Park said. “To me, Live in the Open means, in a more symbolic sense, that you’re open to chance, that you’re bold and adventurous, and I do think I live in that openness. »

As a representative of Native American, African American, and Spanish descent, Khadijha Red Thunder works on education and mental health issues faced by communities living on reservations and within the Native American community.

“My community means everything to me. I grew up dancing at powwows since I could walk, camping all summer with my grandma, going from powwow to powwow,” Red Thunder said. “My tribe is Chippewa Cree, my grandmother is from Saskatchewanau Canada, and I’m so grateful to have grown up in such a beautiful and amazing culture. »

Each of the campaign muses has a unique story to tell and actively champions causes that serve to promote underrepresented voices. They inspire women around the world to embrace their authenticity and seek greatness within themselves.

Canada Goose continues to apply its performance-driven approach to its new products while seeking to inspire their consumers. With new parkas and jackets, as well as a coat and vest, the brand promises women that style and performance can co-exist – with customizable elements that allow consumers to express their personal style.

Crafted in Ventera, a luxurious fabric with a smooth, soft-touch finish, the products feature clean lines and tonal branding for effortless sophistication with flattering silhouettes. The Marlow Parka, Marlow Coat and Rayla Vest feature an adjustable and detachable waistband for a custom fit, while offering the option of a more casual or chic look. The Aurora Parka and Aurora Jacket, made from the same luxurious material, feature contoured quilting patterns and an interior drawstring to create a silhouette. Finally, the Marlow Jacket has clean stitched lines that flatter the silhouette, while the inner drawcord helps adjust the fit and lock in warmth. Stylishly designed, these pieces are available in a range of colors including black and navy as well as softer shades of grey, green and pink to suit every personality.

The full collection will launch September 22 in select stores worldwide, online at canadagoose.com and with certain distribution partners.

About Canada Goose

Founded in 1957 in a small warehouse in Toronto, Canada, Canada Goose (NYSE:GOOS,TSX:GOOS) is a manufacturer specializing in the creation of high-end, performance apparel. Each collection is inspired by the demands of the Arctic, which guarantees the durability of each product, from parkas to rainwear, clothing and accessories. Canada Goose is inspired by relentless innovation and uncompromising craftsmanship, recognized as a leader for its Made in Canada. In 2020, Canada Goose announced HUMANATURE, its Goals Platform that brings together its sustainability and values-driven initiatives, reinforcing its commitment to keeping the planet cold and its people warm. Canada Goose also owns Baffin, a Canadian designer and manufacturer of performance outdoor and industrial footwear. Visit the site www.canadagoose.com for more information.

SOURCE Canada Goose

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