Car subscription: ViveLaCar starts dealer offensive in Austria

Since February 1st, Rainer Aspan has been part of the Vienna mobility fintech start-up ViveLaCar. The Country Manager reports to Martin Rada, co-founder and managing director of ViveLaCar Vienna. Aspan and his team are to help ViveLaCar gain a presence throughout Austria with a strong dealer offensive.

Rainer Aspan (48) began his career in the automotive business in retail. This was followed by 20 years at Opel Austria in the areas of sales, aftersales and marketing, most recently as area sales manager for Vienna, Burgenland, Styria and Carinthia.

By including the trade, ViveLaCar has developed a new business model. Lead generation, marketing and the complete processing are taken over in the background for the authorized brand dealer. Among other things, the dealer benefits from new customer contacts, and ViveLaCar also bears the risk and all costs incurred and reimburses the use of the vehicle on a monthly basis.

Also read:

20 years automobile week: enablers and movers

Car subscriptions: Mercedes and Ford launch new offers

Factors for a successful subscription business

From the data center:

Aided awareness of car subscription providers in Germany 2020