Carrefour opens its first six pedestrian Drives in Paris from April 16th. This device reinforces the distributor’s omni-channel strategy. Carrefour multiplies the devices to ” to become the leader of e-commerce food, “Marie Cheval, Executive Director Customers, Services and Digital Transformation at Carrefour.
The pedestrian Drive aims to offer Parisians the best of the hypermarket down “home” promises Carrefour. After Lyon and Saint Etienne on April 9, the brand launches 6 withdrawal points in Paris in the 11th, 14th, 15th, 17th and 20th arrondissements.
By clicking on Carrefour.fr, Parisians have access to an offer of 15,000 product references. It will be 20,000 by 2019. The prices will be attractive promises Carrefour. Once the order is settled online, the customer can withdraw the next day shopping by walking to his neighborhood store. With the pedestrian drive, shipping costs are free.
To prepare the orders withdrawn from the pedestrian Drive, Carrefour relies on its new picking platform, inaugurated on April 10 in Aulnay-sous-Bois (Seine-Saint-Denis). Target: 3,500 orders per day in 2018, 8,000 orders by 2019. Carrefour plans to develop around 15 pedestrian Drives in 2018, in order to complete its range of e-commerce food delivery services.
More generally, by the end of 2018, 185 new Drives will be deployed in the territory, including the 15 pedestrian Drives. 26 cities will offer home delivery by the end of 2018. This service has been extended to 10 new cities, ie 21 cities served in mid-April. 15 cities will allow customers to be delivered in less than 1 hour through Express Delivery by the end of 2018, via Stuart, a subsidiary of La Poste.
. @ChevalMari “The order picking platform allows us to fulfill two objectives: to improve the quality of customer service and to produce more. The interest for the customer: having the width of choice of a hypermarket (20 000 references by 2019) » pic.twitter.com/K1gVaRgbPp
– Carrefour (@CarreCarrefour Group) April 10, 2018
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