Snapchat and Cartier have teamed up to launch an augmented reality lens that allows users to try on the latest model of the French luxury brand’s iconic Tank Française watch.
This lens transports the user to the year 1917 on the Alexandre III bridge, in the heart of the Parisian city. By moving the mobile device from side to side, we can explore different fashions for both men and women over the years, immersing ourselves in a postcard country. With just one click, you can travel back in time and discover the models that have left their mark on the history of the emblematic watch de Cartier, from 1936 to 2023, with the latest version being the Tank Française. To test the watch, you just have to place your wrist behind the mobile.
“This technology unlocks a myriad of creative possibilities previously unimagined, helping to make the luxury industry even more personal, accessible and practical”
“More than 250 million people interact every day on Snapchat with its Augmented Reality technology. This technology unlocks a wealth of creative possibilities previously unimagined, helping to make the luxury industry even more personal, accessible and practical,” said Geoffrey Pérez, Head of Global Luxury at Snap. “Cartier once again pushes creative and innovative limits, allowing Snapchatters to discover variations of its iconic watch by time and try it out on the wrist in Augmented Reality,” says Pérez.
Snapchat is working hand in hand with creators and filmmakers on Lenses
For his part, Arnaud Carrez, Senior Vice President, Chief Marketing Officer of Cartier, highlights that “times change, but elegance remains the same, that is what we have tried to communicate in an immersive way thanks to our collaboration with Snap, which has put Augmented Reality at the service of discovering the new Tank Française”.
With the help of this lens, you can appreciate the smaller details of the latest version of the watch. The Tank Française, which was launched in 1996, features a metal bracelet that blends with the watch case, becoming one of the prominent members of the Tank watch family. It is unibody metal design It has been taken to another level by Cartier in this new version, with a renewed and radical aesthetic.