Blancheporte is looking for women aged 45 and over to play the models for a day. The northern ready-to-wear brand in distance selling is preparing its next advertising campaign, with a national cast open until January 28. With the help of a jury of fashion professionals, Blancheporte will retain six women for a photo shoot on March 20. The brand promises them an "exceptional" day, which an enthusiastic former participant confirms.
Marie-Pierre, 62, responded to this casting in 2019 without believing it too much. "I thought I was in a slightly too high age range," she says. What motivated me was the title of the 2019 casting: Blancheporte is looking for eight women. I am an amateur actress and at the time I was playing in the play 8 women. I saw a sign there. Marie-Pierre therefore sends a few lines on her life, her motivations and photos.
"Senior women" highlighted
“In May, I learned that I was selected from 6000 candidates. It was magical. ". Lyonnaise, Marie-Pierre is invited to Lille for a photo day. On the program: hairstyling, makeup, personal dressing and poses in a studio, with professional photographers.
“We are here to be magnified. It was dense, but pleasant to be the queen for a day, says Marie-Pierre. I was the oldest and I find it great that senior women are also highlighted. Conquered by this experience, she recently signed up for another casting, on the theme: grandmother and grandchildren.