WhatsApp announced a new tool that will complement its business platform. This is the catalog option.
Through a video published on its YouTube channel, the messaging application for smartphones showed how using Whatsapp Business, a dedicated platform for companies that allows communication with their customers, they will have the catalog tool available.
This new option allows companies that use Whatsapp Business to publish their catalog of products available to users so they can consult and buy them through the messaging service.
According to the portal specialized in Xataka technology, the commissioning of the catalogs allows small businesses to grow by having a showcase available within WhatsApp, both for the user to see the products and to buy them.
In addition, he adds that customers will not have to download the WhatsApp Business application to access the list of products, but through the traditional platform they can view the products.
The technology portal also indicated that for now these catalogs are available on Android and iOS and the option has already been activated in Brazil, Germany, India, Indonesia, Mexico, the United Kingdom and the United States.
WhatsApp managers have also confirmed that "soon" will be available in the rest of the world.