Champagne! for the former BCG consultant

Krug champagnes, a house created in 1843, 21 hectares of grape varieties, 1,650 employees, achieved 1.3 billion euros in sales in 2020 (out of the 4.2 billion euros for the entire champagne sector, nearly half of which is exported). And if the sector was severely affected by the pandemic in 2020, sales exploded in 2021, with a trend to move upmarket, good news for Krug. According to Jean-Marie Barillère, president of the Union des Maisons de Champagne, global turnover should exceed 5 billion euros in 2021, the best year for champagne in terms of turnover. With exports which are doing the best towards Europe and the Anglo-Saxon countries, even if they have stagnated on the side of Asian countries.

Manuel Reman graduated from Polytechnique (class of 1997), then from École des Ponts (2002), and began his career as an analyst at France Telecom in London, before spending a little over a year at the Boston Consulting Group. He has been part of the Moët & Chandon group for more than 17 years, from project manager for Moët & Chandon between 2004 to 2007 to general manager of Moët Hennessy Champagne Services (since 2019), including general manager of Moët Hennessy. Spain.

A year ago, another consultant joined one of the prestigious French champagne houses: Arthur Crépy, consultant of EY-Parthenon, became responsible for the strategy of Martell Mumm Perrier-Jouët.

Manuel Reman, also a member of Moët Hennessy’s executive committee, will take up his new duties as president of Krug as of April 1.



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