A generous open space houses bright offices in a former college undergoing renovation. Chartres (Eure-et-Loir) has been welcoming here, for a few days, the first Beauty Hub, intended for start-ups in the beauty world. “Consumers change very quickly, and the industry did not have the innovation tool to respond to them,” explains Marc-Antoine Jamet, president of the national competitiveness cluster Cosmetic Valley, which represents the perfume-cosmetics sector.
Five young shoots were selected for the first promotion: Quiid, which analyzes data to predict the toxicity of molecules; AbomeyLabs, which extracts ingredients from plant waste; InFlows, which helps formulate products using artificial intelligence; CocoriCosmetic, which distributes artisans who manufacture in France; and Oden, a new brand that focuses on plants.
“The interest for us is to test our activity by confronting the companies of the sector, very present in the region at all levels of production, from ingredients to packaging”, projects Marion Weber, a Parisian who founded Oden in 2017 and who will settle for six months in Chartres. In addition to offices as in any incubator, the Beauty Hub provides a mini-factory of beauty products to release prototypes and small series.
This accelerator is the first step in an international cosmetics house, which should open in 2023. It has received the support of large companies, including Yves Rocher, LVMH (owner of the “Parisien” – “Today in France”), L’Oréal and Chanel. Funding of 1.5 million euros over four years comes from public funds from Investments for the Future.