Pop-ups, new tabs, false buttons and banners that hinder the user's experience when visiting a website. Google wants to end once and for all with the deceptive ads that "trap" the visitor in order to generate more income. Those of Mountain View are aware of the problems and they have been strict in Chrome to deal with this type of advertising and deceptive sites.
Google points out that, since version 68 launched at the beginning of the year, tried to solve this problem With various movements that attack abusive advertising, however, it has not been enough to stop them completely. "In fact, more than half of these abusive experiences are not blocked by our current set of protections, and almost all involve harmful or deceptive ads," the statement said.
The next version of Chrome (71) will take care of Block all ads on websites that use these abusive tactics. Google points out that it is a small percentage of sites involved. To identify them, they have been based on two behaviors: sites that show false alerts such as the alleged errors in the system or those that redirect to unwanted pages.
It is important to mention that the identified sites will be informed about your situation beforehand. They will have 30 days to modify their ad strategy, otherwise the browser will block all advertising on the web. By default, Chrome will have the lock enabled, but users can go to the configuration panel to deactivate it.
Taking into account that this type of site survives thanks to advertising, surely most will follow the new regulations before being harmed. Chrome 71 is still in testing phase. Your final version will be available to the public in December.
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