Coming in: Comcast boss Brian Roberts starts the charm offensive after the acquisition of Sky worth 30 billion pounds

Coming in: Comcast boss Brian Roberts starts the charm offensive after the acquisition of Sky worth 30 billion pounds

Brian Roberts is a long way from the typical pirate. Gentle and engaging, the Comcast owner makes a less intimidating figure than some of the more aggressive players in the industry.

The 59-year-old is on a whistle-free tour of Sky's activities in Europe, having bought the TV giant under the nose of Rupert Murdoch's 21st Century Fox for £ 30bn.

On Monday, Sky's offices were in Munich and Milan. Yesterday it was the transmitter's big shiny campus in Isleworth, West London.

Flight Visit: Comcast boss Brian Roberts turns yesterday to staff at Sky's London headquarters

Flight Visit: Comcast boss Brian Roberts turns yesterday to staff at Sky's London headquarters

Flight Visit: Comcast boss Brian Roberts turns yesterday to staff at Sky's London headquarters

In a joint interview with Sky's Chief Executive, Jeremy Darroch, Roberts is anxious to reassure his new British workforce that there is going to be a big change.

He admits that Comcast, a cable company founded by his father, has much to learn from Sky in terms of streaming content, the flexibility of Sky's advanced Q-Box, and the introduction of voice-activated remote controls.

He promised not to hurt Sky and says, "There is a Simpatico. There are voice technology for remote control and integration of new products like Netflix and Streaming. Sky is honestly ahead of the US. Sky is a great business. "

This is music for darroch ears.

"Sky's whole journey has been to expand, get them into action, bring them to new forms of content and new services," says the Sky boss, who stays in his job.

"If you only place your chips in one place, for example in the Premier League, you will be suspended."

Her enthusiasm will be reflected later in a meeting of City Hall with Sky employees.

Alongside Darroch, Comcast's CFO Mike Cavanagh, and NBC Universal CEO Steve Burke, Roberts said Sky could "drive faster" with the support of its new $ 133 billion US parent.

There was some concern that Comcast might have been overpaid for Sky after a lengthy bidding war with Fox. It's also feared that Comcast has been over-indebted, and the only way to pay for it is through major cuts and integration.

Roberts is dismissive.

"We have already sold all the bonds in the most over-subscribed business in the company's history, and the credit agencies maintained an A-minus rating, which is the best we've ever had," said Comcast chairman and chief executive. "We raised $ 27 billion and we made it in one day."

Stay tuned: Sky boss Jeremy Darroch

Stay tuned: Sky boss Jeremy Darroch

Stay tuned: Sky boss Jeremy Darroch

One of the biggest fears in the UK is that Comcast is looting Sky in a typically American manner, breaking off its intellectual property and technology, and trying to manage the British pay-broadcaster from the United States.

However, Roberts makes it clear that he and his family are involved in the longer term and maintain an empire in which the individual units, including Universal Studios and the NBC television network, work independently of each other, and he views the news as a sacrosanct. The Comcast boss believes that traffic will go both ways.

NBC Universal will be on Sky next month, as will the Comcast cable team. Jeremy and the Senior Sky Team were already in Philadelphia [Comcast HQ] and to New York. We are delighted that Jeremy is leading the team, and we want to go together into this future. "

Roberts and Comcast intend to focus on the US and Europe for the time being rather than taking a big step to Asia.

"We are now present in four of the world's leading economies," he notes.

The most important opportunity when Comcast's arms come together is the launch of a large studio, such as Universal Fantasy's 2018 Musical by The Grinch with Benedict Cumberbatch. It was introduced in the US and is already available on some Sky networks.

As we talk, Sky employees flock from the studios, technical centers, and surrounding buildings for the Town Hall meeting in the atrium of Sky Central.

Major regulatory concerns included the new owners' attempts to tackle the highly respected Sky News channels, an important aspect of Britain's media diversity.

Roberts makes it clear that, as the owner of NBC, the world's leading station for terrestrial news, he really believes in independent television for public affairs, and he has readily assured the British telecommunications regulator Ofcom that Sky News is at least one more Will live on for decades. In fact, he sees it as an important marketing tool.

Roberts is extremely proud that NBC's nightly news after the recent cruelty in the Pittsburgh Synagogue was the first station to carry its bulletin with a recitation of Kaddish, the Hebrew prayer for the dead, as the names of the eleven victims shot were listed.

As someone with a Jewish background, he was obviously emotionally moved by the NBC's approach.

The Chairman of the Comcast is also proud that this is a family business founded by his father.

He added, "I think we tell employees that every decision is as if you owned the company, not when you rent it."

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